It is not easy to find a career that is both enjoyable and monetarily rewarding. The Internet is a medium that can assist individuals in fostering a career with such desirable attributes.

This issue of PromoteNewz can help you turn your special interests into a successful website. Good luck and have fun!

Sincerely,
The PromoteNewz Team

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Everyone, absolutely everyone, has a special interest. A passion. Everyone knows something of value to others. Something others on the Net seek.

Passion makes work fun and easy. What is it that you love to talk about? Read about? What do you do for fun and games?

What special body of knowledge have you learned from your job? What do you do day after day, without even thinking about it? Child-rearing? Taking care of sick parents? Renovation contractor? Customs inspector?

Think about what you do in a typical day, and what you've learned from it. What sections of a book store or a magazine shop do you automatically gravitate toward? What kind of TV shows do you tend to like most? Movies?

There are an endless number of possibilities, but let's say you love fashion -- you eat, live and sleep it -- you read all the fashion magazines. You head straight to that part of any bookstore. Your friends beg you to talk about something else "for a change!"

The trick is turn your love of fashion into a winning website. To do so, you must find a niche within the world of fashion. That is, you must find a narrow slice of the pie upon which you can focus, and within which you can become expert. Here's what to do.

Begin with GoTo.Com's Suggestion Tool.

Enter "fashion" and hit "Find It!" Here are the most common keywords web surfers searched on that contain the word "fashion." (I include single words and phrases when I use the term "keywords")

• 13389 fashion
• 1701 fashion model
• 1676 fashion designer
• 1429 fashion magazine
• 1356 fashion design
• 821 fashion show
• 755 fashion institute of technology
• etc.

The number in the left column is the number of times each keyword was searched on the preceding month at GoTo.Com. It is an indication of the demand for the keyword. Now let's check out the supply.

Go to AltaVista and look up each keyword. Write down how many sites are found for each one. Also, for each, read the descriptions about the listed sites on the first couple of pages. Make notes on what they sell. Here are some of my findings.

"fashion"
Too generic a word. Don't bother researching it. The real opportunities lie in the niches, in keywords that have more specificity to them.

"fashion design"
27,105 matches. Mostly schools, colleges, and internships, then designers selling fashion designs.

"fashion designer"
21,307 matches. Barbie designers, various other "name" designers.

"fashion model"
13,231 matches. Information about models, agencies, sites about a specific model or nationality.

Continue in this way to the end of your list.

The number of matches reported by AltaVista shows the supply of sites that provide information about each keyword. Now pick the words with the best profit potential. These will be the keywords with high demand (tons of searches according to GoTo.Com) and low supply (not too many sites found at AltaVista).

Eliminate any keywords that appear too competitive (supply is too high), especially if they are not searched upon very often in GoTo (demand is low).

For example, notice that "fashion school" was only searched for 207 times. If your AltaVista search returned 10,000 sites, you would scrap this option. Too much supply, not enough demand. But if AltaVista only returns 896 matches, the phrase stays on your list. There is demand, and supply is not overwhelming. That is, the demand to supply ratio is pretty good.

Your best words have high demand (high GoTo numbers) and a low supply (low number of competing sites on AltaVista).

Given this set of keywords, the task is to come up with the right concept. Analyze the best words. Factor in what excites you most. From the brew, a "concept" for your site will emerge.

If it is a sufficiently narrow segment of the fashion world, one in which you can become expert, you have a niche. One in which you will love working, and thus one in which you are bound to succeed.

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ABOUT THE AUTHOR

by Ken Evoy, M.D.
Digest by Bob McElwain

Ken Evoy is the creator of the 5 Pillar Affiliate Program chosen by AffiliatesDirectory.Com as "The Best Program of 1999." His book, "Make Your Site Sell," continues to be a runaway hit. And "Make Your Knowledge Sell," just recently released, seems destined to the same fate. With his latest product, "Make Your Price Sell," Ken has started a trend in pricing that will never be reversed.