 March 20, 2001 Who are your consumers? Why do they come to your site? As a web marketer, these are the questions you want to know the answers to.Site analysis software can help answer these questions for you. Use the information to tailor your products or services to the core of your consumer base. This article will provide you with some helpful information concerning site stats and recommend some software. Thank you for reading and have a great week. Sincerely The PromoteNewz Team Help keep this e-zine free. Visit our advertiser: Maxsponder.com 
You have created the most spectacular web site on the Internet that
downloads in less than 2.3 seconds on a 9600 baud modem (yes there
are probably still a few of them out there). You have set up your
Meta Tags and registered all your web pages with over 2000 search
engines and indexes. You must now have the most popular site on the
Internet!
How popular is your site? How do you know how many people are visiting it and just who are your visitors? How effective are your marketing efforts? Which ads are working and which are expensive flops? Has some one added a link to your site that generates almost half your visitors? Why does it work so well for you and what would happen if they removed the link? How to make money helping other marketers Promoting your site means marketing and half of marketing is knowledge of who, what, where and why. The most basic requirement when promoting your web site is access to a good Web Site visitor analysis program. Without one you are whistling in the dark. There would simply be no way to know how well your site and your site promotion efforts are doing. |
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Just about everyone has access to site analysis software. If you are
running a commercial site on a Windows NT or Unix host or have your
own server, you may find that your system already includes access to
a site analysis program. The two most popular that I am aware of are
Web Trends and Analogue. The former is a commercial product that
includes excellent Visual Feedback. The latter is a freeware program
with access to most of the same information although you may have to
do a little of your own analysis to understand the data.
Top of the line webhosting info... click here The information you can gather with your analysis program is extensive and can be invaluable in your promotion effort. It will list the number of Hits, User Sessions, Page Views, Referring Sites, Referring URL's, Most Accessed Page, Least Accessed Page, Top Referring Search Engine, Search Keywords, Search Phrases and much more. With a little knowledge you can add codes to your links to get even more feedback about your promotion efforts. ABOUT THE AUTHOR |
