 |
 |
 |
|
08.25.08 Using Directory Submissions To Promote Your Site  By Scott Van Achte A few months ago I wrote an article about 13 ways a webmaster can go about building links to their site. One of these ways was through the use of directory submissions. There are many reasons why you may consider a directory submission. You could be trying to build your brand, focused on links for organic rankings, or simply want to drive traffic to your site. Below we will focus on the link building and organic ranking aspect of directory submissions. There are countless directories out there these days, some are free, some are paid, and many are garbage. If you decide to build links to your site using online directories, there are some things you will want to consider before spending your hard earned money. Page Rank Check the Google Page Rank. The visible page rank is only a very slight indication of a page's strength, but a PR 6 still represents a site of more value than a PR 2. Do not discount a site solely based on PR, but know that a higher PR site, if relevant, will give you more value. Outbound Links Check the number of outbound links on the category page you would submit to. If the page has more than 100 outbound links, then chances are it will help you very little but there are of course some exceptions to the rule. Let's say that the page in question has a few sites listed that are organically ranking in the top 10. The page also has a Google PR of 6/10, and the page is highly relevant to your industry. In this situation, even if there were as many as 150 or 200 outbound links, you would probably still want to get your site listed. The same holds true for DMOZ. We know that DMOZ is a great place to get your site listed, and while listing your site on a page with the fewest links will give you the most value. In the case of DMOZ, even if the relevant category for your listing exceeded 100 outbound links, I would not hesitate to continue with a listing submission.
Category Pages Check the number of pages per category. If your main category has 10 pages of listings, you may want to forget it as the deeper you dive into these pages, the less value they will hold - they also add the risk of the directory being downgraded due to spam etc. If you still want to be listed, what page will your listing appear on? If you can't get the first page, you will probably want to walk away. Are listings alphabetical? Are new listings added to the top or the bottom of the list? If they are added to the top, you should know that in time, as more people submit, your site will get bumped down to the subsequent pages, reducing its value with every new bump. Success of Other Listings Take a look at other listings in the directory. Are any of these sites ranking for related top phrases? Try to assess if other sites in your category are benefiting from a link at this directory, especially if it's a paid directory. Anchor Text Does the particular directory allow you to determine the anchor text used, or does it simply link you URL. If you can choose the anchor text, the link will be far more valuable as it will allow more value to be passed on due to the relevance of the anchor text and the target phrase for your site. Continue reading this article. About the Author: Scott Van Achte is the Senior SEO at StepForth Search Engine Placement. Scott has worked with StepForth Placement since Aarly 2003 and has thoroughly enjoyed working in the search engine industry. When he's not punching away at the keyboard he can be found spending quality time with his wife Lyndsay, or out on the golf course. Scott would be happy to answer any questions, and can be reached at scott@stepforth.com. |
||||||||||
|
| ||
| --
PromoteNews is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2008 iEntry, Inc. All Rights Reserved Privacy Policy Legal archives | advertising info | news headlines | free newsletters | comments/feedback | submit article |
