• Superbowl watchers are a captive audience. 70% of consumers planned to watch the Super Bowl in 2008. Of those, 67.4% planned to buy food and beverages, and 6% said they would buy team apparel and accessories.

• Consumers in 2008 said they expected to spend around $60 on Super Bowl-related merchandise. If your product is related to the big game, it's time to get ready. Make sure that your jerseys, hats or foam fingers are prominently mentioned in your ad copy and call out any special deals you're running.

• Based on a 2008 survey, consumers planned to purchase around 3.9 million TVs specifically in time for the big game. If you're selling televisions, call out the appeal of a new TV for the game in your advertising. It might be worthwhile also sending an email to existing customers who are considering a trade-up.

• If you're a restaurant or bar who is running a special promotion for the game, be sure to call this out in your ads. It would also be a good idea to use geo-targeting to make sure ads are reaching consumers in your local area.