Click to Play Ranking Factors That Matter In a recent interview with Laura Lippay of Yahoo, she explained how all the essential elements of SEO could be applied to a site and yet it still might not rank well... Recent Articles Effective Traffic Driving Techniques I just spent 10 hours straight doing the design for Easyonlinemoneymaking.com (still waiting for the dns to update for my Host Gator switch, I'll post when the results are live). I figured that since I spent such an... Breathing New Life Into Press Releases The press release is over 100 years old and for the most part, its evolution is mostly stagnant for the majority of its lifespan. However, the press release has evolved... How To Use PPC To Attract Customers When search engine marketing enters the conversation in PR circles and vice versa, it's usually search engine optimization, not pay per click that gets attention. Using Social Media Tools To Promote Yourself Over a decade ago, Tom Peter's wrote a visionary article in Fast Company entitled The Brand Called You, where he laid out the then startling proposition that ordinary people could establish their own personal brands... Stay On Guard When Promoting Your Site This past Friday, I was chatting with a friend who just started working for a luxury brand consulting firm when she asked, "Do you Twitter? I'm just asking because...

06.12.09 Promoting Your Brand Through Clever Techniques By Jeremy Griffin It's not breaking news that the citizens of the Internet love some humor. It always excites, yet hardly amazes me when I see something start to spread around and go "hot" all at once. Friends send me videos, photos and blog posts that are hilarious, sometimes intentionally, sometimes unintentionally. But the things that end up being the most humorous aren't necessarily tied to any one product or brand. So can you intentionally use humor to drive awareness and create affinity? A note on "viral" content -- Let's get something straight: viral is a result of other factors, not a planned endeavor. Or, at least, it shouldn't be. Getting something to go viral is like trying to bathe a cat in ice water. It might happen, but it isn't likely. So why plan for virality? Well, you shouldn't, actually. Instead, do something that you can control - make it funny, or, at the VERY least, entertaining. Humor Techniques: So what makes something funny? Well, there are a few factors, and I'll do my best to give some examples of ways humor is used in various campaigns that help them become more easily spread. Reversal of Expectations This is a basic tenet of humor. You take one idea and flip it around. The unexpected becomes the focus, and therefore the result is often humor. You expect one thing to happen, and then something else does. When this expectation shifts, we find it amusing and surprising. Here are a few examples of ads that have been passed around because of their ability to skew perception and create humor: An Ogilvy ad for Cadbury. Get it? Classic reversal of expectations. (via adsoftheworld) Continue reading this article. About the Author: Jeremy Griffin is a contributing writer and Senior Copywriter for IgniteSocialMedia.com.

About PromoteNews PromoteNews provides the latest news, tips and concepts in successfully driving traffic to your website. PromoteNews knows that Web Success Begins With Promotion. PromoteNews is brought to you by: ActivePro.com EnterpriseWebPro.com AdvertisingDay.com EntrepreneurNewz.com CareerNewz.com ERPupdate.com CRMNewz.com InsideOffice.com EcommNewz.com InvestNewz.com NetDummy.com SmallSiteNews.com

-- PromoteNews is an iEntry, Inc. publication -- iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509 2009 iEntry, Inc. All Rights Reserved Privacy Policy Legal archives | advertising info | news headlines | free newsletters | comments/feedback | submit article