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07.06.09
 By Danny BrownIf you're a marketer, are you thinking about how to promote your new website or product? And if you're a consumer, are you getting tired of lazy pitches and ideas? Take a look at these five images – each one belongs to a Twitter account that I was notified was now following me. Every single message is the same, from how old the girl is, where she's from, what she wants to do this weekend and what video she's just watched. Now, either the UK is currently enjoying a great spell of Twitter awareness in provocatively dressed female teens or there's a little bit of shenanigans going on here. I'm going with the latter. Looking at the accounts themselves, it would seem that it's a marketing push for web host Cool Blue Solutions. Each account has a background designed by the web host company, and Cool Blue's Twitter account mentions designing the background for our teen friend Sandra B. Smith. But then you look at the URL for each of the five girls. That takes you to RevTwt.com, which used to be known as TwtAd, an advertising model for paid tweets. They're in the process of a relaunch of the service and are looking for advertisers. They claim to put your ad in front of more than 23 million Twitter users – pretty impressive considering that's about the estimated number of all Twitter users at present (including bots and spam accounts).  So what's the story here? Is it a marketing push to promote the web host services of Cool Blue Solutions? Is it an advertising push by RevTwt on behalf of Cool Blue Solutions? Is it a little of both? Whatever it is, here's the thing. Marketing your message properly means targeting your audience properly. It means knowing who would use your services and what would attract them to that service, and why it stands out from the rest.
Does a semi-nude teenage girl create the right message for Cool Blue Solutions if it's their campaign? Are they looking for business users of their web services or teenage boys hoping to hit it off with a girl just like the one in the above Twitter accounts? How about RevTwt, if it's their push? Did they target anyone with these Twitter accounts or is it just a hit and hope approach? I only ask as I had all five accounts follow me in quick succession, and their bio's just make your BS spider senses tingle. Whatever the deal is here, I don't think it succeeds. The majority of people have moved on from booth babe advertising and marketing pushes and are looking for real people behind the products. Teenage girls in bikinis don't quite shout web host to me. What do you think – is this kind of marketing still valid? If you're a consumer, would you be convinced to sign up to Cool Blue Solutions from the recommendations of these Twitter accounts? What if you're an advertiser and RevTwt is behind these accounts – do they make you want to run a campaign with them? Or would your approach differ? Comments About the Author: Danny Brown is the owner of Press Release PR, a boutique agency specializing in search engine optimized press releases and social media PR. He offers consultancy advice on social media and PR to both individuals and corporations He has guest authored at leading web and search marketing site Web Analytics World and is a blog partner of the WebProNews and iEntry business networks. He is also a regular contributor to the Dad-o-Matic project. To read more of Danny's articles or interact with him, please visit danny BROWN - social media PR. |
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