Turbocharging Your Social Media Efforts

June 28, 2010

Turbocharging Your Social Media Efforts

By Jim Berkowitz

From Steven Woods, CTO at Eloqua, here are 6 Ways Marketing Can Invest in Social Media:

Smart marketing teams are applying the two major levers ( their budget and their marketing database) to turbocharge their social media efforts in 6 ways:

1) Content as Advertisement: Instead of spending ad budgets to promote high level branding ad spots, smart marketers are spending ad budgets to share the rich contnt their team is creating with a much broader audience of potential viewers.

2) Social Content as Nurturing: Rather than creating separate content for each nurture campaign or newsletter, leveraging the best content that the team has created (measured by the number of tweets, for example) gives you a sure win in terms of audience engagement, and lets your content be discoverable by the broader audience in your marketing database.

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