PromoteNews provides the latest news, tips and concepts in successfully driving traffic to your website. PromoteNews knows that Web Success Begins With Promotion.
August 23, 2010
How Does Your Business Define Engagement
By Jacob Morgan
I'm at the Alterian "Engaging Times" conference in Chicago which is full of interesting conversations and people. One of the things that struck me at the conference is that nobody defined or explained what "engagement" means. If someone "likes" your facebook page is that engagement? What if they leave a comment on your blog? What if they tweet with your brand? Are all of these things engagement? Does one of the above make you more engaged than another? Engagement also really needs to be put into context depending on what is being done; for example direct marketing vs social media marketing. A direct marketer's definition of engagement might be the open rate of emails whereas the social media marketing person might look at engagement in terms of facebook page comments.

Engagement is a pretty serious thing right? Traditionally engagement has really been used in two very important historical contexts:

Continue Reading



Today's Top Videos:
Facebook Enters Location Market Amid Concerns
Upon many expectations, Facebook announced its new location feature this week called Places. Location services such as Foursquare and Gowalla have become increasingly popular...
Facebook to Take on Google?
Although it's only 6 years old, Facebook has reached a considerable level of success. It is the largest social network, and just last month, it announced that it had more than 500 million users.
How to Improve Your Quality Score
Quality score has a certain stigma to it that often scares people away. According to David Szetela of Clix Marketing, most people make quality score a lot more difficult than it actually is. He says it is...
Recent Articles:
Growing Your Brand Through Social Media
From Twitter, Sphinn, Google Reader, Facebook, Amplify, Buzz and Friendfeed–you name it!–I have been gathering some of my favorite posts. These 5 personal favorite must reads have sparked some really awesome conversations, tweaked long term project plans and challenged a lot of great ideas. From social media, online marketing and project planning to business organization these posts will for sure to fill your thought bubbles, have you reaching for the phone to share a conversation about the value of flexibility and the future of social media.
Read More...

Building Online Visibility With Facebook Questions
What implications does the new feature of Facebook Questions have for our online reputation of our business or our personal brand? In the last 24 hours Facebook has been rolling out it's ‘Questions' functionality – you will see it on the left hand...
Read More...
Market Unto Others As You Would Have...
I have been on a big kick lately to examine business-related content (both client and non-client) with a different set of lenses. I have been as guilty as the next guy in trying to uncover or even create some great mystery around content...
Read More...
Are You Ready To Promote For...
A new study from the Pew Internet and American Life Project makes for interesting reading on Gen Y and their presence in social media/social networking. Using the responses from a cross-section of 895 technology stakeholdersa...
Read More...
Other iEntry Business Resources:
- WebProNews.com
- Jayde.com
- MarketingNewz.com
- SalesNewz.com
- CareerNewz.com
- InvestNewz.com
- eCommNewz.com
- WebsiteNotes.com
- AdvertisingDay.com
iEntry
 
-- PromoteNews is an iEntry, Inc. publication --
iEntry, Inc. 2549 Richmond Rd. Lexington KY, 40509
2010 iEntry, Inc. All Rights Reserved Privacy Policy Legal