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| Today's
Top Videos: |
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| Is the Comcast-NBC Universal Merger Too Big? |
| The FCC and the Justice Department finally approved the merger of Comcast, the country's largest cable provider, and major broadcasting network NBC Universal. Because people... |
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| What Not to Do with Landing Pages |
| Marketers and advertisers often make many mistakes with their landing pages, which is dangerous considering that they drive a lot of traffic to these pages. Tim Ash of SiteTuners... |
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| Why Data Is Critical in Social Media |
| Social media isn't new. In fact, it has actually been around for a long time in various forms. However, social media, as we know it today, really began to popularize only a few short years ago. |
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| Recent
Articles: |
| How To Increase Your Consumer Engagement |
To start our new series "26 Facebook Fan Pages in Detail", I've taken a look at a brand with over 19 million fans on Facebook: Starbucks. The following is a snapshot of what they are doing creatively on their tabs, as well as a brief recap of their content strategy to see how they are engaging with fans through updates posted on the wall.
Default Landing Tab: Starbucks Card
Currently the default landing tab for the Facebook page is a tab called "Starbucks Card." On this tab, users have a choice to give the gift of a Starbucks card on Facebook or manage their Starbucks card. |
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| Is Branding The Most Important Element... |
| Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you want–and their success has made Coca-Cola and many other consumer... |
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| Executing
Social Plans To Promote Your... |
| Can you believe that 2011 is just around the corner? For all businesses getting
social was the theme being sung over and over by their marketing advisors. Tweeting
and writing blog posts sounded like a great idea, however it is never the idea
it is the execution. Here are 11 thing... |
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| Promoting
Yourself Through The Press |
| Since search engines aren't fond of paid linking and social network voting websites
are on the decline, publishers have to look for new ways to get attention and
links. While it may seem at first glance to be a bit old school, doing things
that are "press worthy" are still an effective... |
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