Six Ways To Quickly Improve Your Profile

February 28, 2011

Six Ways To Quickly Improve Your Profile

By Jim Connolly

How do you think people feel about you and your business, when they discover you online?

The reason this matters to small business owners, is that feelings are the key factor in whether someone buys from you or not. We do business with people we feel good about and avoid people we have a bad feeling about. We buy things that feel just right and avoid buying things that feel wrong. In fact, it's often said that the decision to buy a new house, the biggest single purchase most people will ever make, is based on the way they feel about the house in the first 60 seconds!

Online profiles and the feelings they create

In my experience, small business owners tend to have 1 of the following 2 broad approaches to what they share with the world on their blogs, Twitter, Facebook, Linkedin etc:

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