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June 27, 2011
Generating Facebook Engagement
By Sally Ormond
More and more businesses are arriving on Facebook everyday.

They set up their page and sit back and wait for hoards of people to drop by and 'Like' them. As they watch their numbers increase (hopefully) they start to feel pretty pleased with themselves.

But there's a problem. All the 'Likes' are from employees, friends and family. What happens when those sources run dry? Where do you get your new 'Likers' from?

Facebook marketing – 'Likes' aren't enough

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