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July 25, 2011
4 Lessons From The Recent LOFT Facebook Promotion
By Arik Hanson
Running a Facebook promotion. It's a tactic many brands have tried in the last year. Some more successful than others (great primer here, in case you're interested). But, we know that a large segment of the Facebook population is following brands because they want deals and special offers–so, it makes sense to give it to them, right?

Yes, but it also makes sense to make sure you have your ducks in a proverbial row before you go out and make that offer.

Just ask Ann Taylor LOFT.

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Other iEntry Business Resources:
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- MarketingNewz.com
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- InvestNewz.com
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- WebsiteNotes.com
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