Local + Social – The Future of Promotion

August 22, 2011

Local + Social – The Future of Promotion

By Navneet Kaushal

This session of Search Engine Strategies San Francisco 2011 Day 3 focused on two of the hottest categories local search and social in online marketing. Right from Geolocation social media with FourSquare to Local Search Marketing with Google Places, this session offered various strategies for maximizing visibility on the local search and social web.

The session was initiated by Gregg Stewart, who addressed the delegates by asking a question, what type of local businesses are in the audience? He then says that he will be discussing what is local space and and why it's important. For him, local is ripe fertile ground that is usually at the end of the sales cycle. If you look at the importance of local search, you will find that almost every local search is mapped.

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