Companies Using Geo-Location Targeting




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January 04, 2012
Dr. Pepper: Facebook Fan Page Example
By Caroline Monday
Continuing the Facebook Fan Page Examples series, our latest installment is about Dr. Pepper. With about 10.9 million fans on Facebook, Dr. Pepper has a stronger Facebook presence than competing beverages like Mountain Dew (about 6.3 million), but falls behind powerhouses like Coca-Cola (more than 36 million) and Red Bull (about 22.5 million). Nevertheless, the brand has found some clever ways to engage fans and has created a strong Facebook following.

Dr. Pepper Landing Tab: Wall

When users come to the Dr. Pepper fan page for the first time they land on what is one of the less interesting parts of the page, the wall. This tab, which is a standard feature on all Facebook fan pages, gives Dr. Pepper fans the opportunity to share their enthusiasm for the drink, and many of them do. But, by having the wall as its landing page, Dr. Pepper loses the opportunity to immediately convey some of its more dynamic messaging to fans.

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