Are You Utilizing QR Codes?




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January 16, 2012
3 Tips to Use QR Codes For Information, Not Destination
By Jay Baer
QR codes ask a lot of prospective users.

Possess a smart phone

Download a QR reader app (or other format like Microsoft TAG)

Have the phone nearby and usable when you encounter a QR code (easy in a magazine ad, perhaps less so for QR codes now appearing on highway billboards)

Be motivated enough to actually perform behaviors 1-3

While nifty, QR codes are often not the easiest and most convenient method of information retrieval, and when utilized to convey data that could be more seamlessly delivered in another format, they become downright head-scratching. This is the case with the increasingly popular use of QR codes in place of Web URLs.

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