[2001-06-26] 7 Steps to an Effective Marketing PlanDeveloping a marketing plan can be an ominous task for most business owners, so much so that they often neglect to create one at all. Having no plan results in spending precious marketing/advertising dollars generally with the wrong mediums.
[2001-06-25] 3 Sizzling Traffic Generators!1) RING IN YOUR VISITORS
Join a web ring. A web ring is a group of web sites on a similar subject agreeing to link together. To find a web ring to join type keywords "web rings" into your search engine of choice.
[2001-06-21] Killer Secrets of Effective Advertising through Ezines Everyone knows there's a world of information and services on the Internet. So what does that mean for your business? Are consumers who are looking for a particular product/service that you offer able to find your business? The answer might be a big "NO" for you. Just like us, you may have placed an advertisement in newspapers and magazines and the results were not as good as expected. Once we placed an advertisement in a magazine that claims to have over 1.5 million subscribers nationwide. We spent nearly a thousand dollars for the ad and only got a few responses. What went wrong? The answer is very simple! Our ad was buried among over two dozen other advertisements and was not targeted to the right audience. Now we are getting smarter, after having tried Ezine advertisements that have produced excellent results.
[2001-06-20] Submit site to announce it to the world!NO, don't bother! It's a waste of time, and you'll probably just receive lots of spam.
Instead, submit your site to the major search engines and directories, monitor results, and resubmit only if your site isn't listed yet. (You have worked hard on page content, page title and keyword and description meta tags, haven't you?) Repeat this process for any new content you create.
[2001-06-17] 3 Publishing For Traffic Strategies!1) PUBLISH FOR OTHERS
Publish e-zines for other people for free. In return for your work in designing, updating and gathering content, request that your promotional ad be placed at the top of each issue.
[2001-06-16] Write a newsletter to get site visitors to return!Not as many as you would like, I bet! It is a lot easier and less time-consuming to promote your site to people who have *already* visited. So how do you do that? Well, you could:
[2001-06-14] Effective Marketing Strategies That Don't Break the BankEvery start-up business goes through phases of needing to try something different to increase exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in awhile to help bring in new and repeat business.
During a recent business chat at Staffcentrix.com, in which I was honoured to be the Mentor of The Month and chat moderator, several Virtual Assistants (VAs) with varying experience in the small business sector shared their ideas and know-how.
[2001-06-12] Selling From the Inside OutIf you are pushing for sales, it's time to change your strategy. The fact is that with the advent of the Internet the psychology of the sales process has changed drastically. While once, it was push, push, push, to coax the customer to make a buy, it is now passé to use this antiquated approach. Not only that your likely to win enemies and influence irritation.
[2001-06-11] 3 Point Blank Linking Formulas1) COMMUNITY TOGETHERNESS
Allow other web sites to use your online community for their web site visitors. Just have them link directly to the discussion board or chat room. Include your web site's ad or banner ad at the top of the page.
[2001-06-02] The Real Secret To Getting Traffic!Most people have no idea how to get traffic to their sites. But, if you apply what I'm about to reveal, you'll be one of the few who never has to worry about traffic again.
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