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[2002-10-31] Website and Newsletter Promotion
If you are selling anything, you should have a website. If you are selling ebooks, you should consider it mandatory. How many people do you know who read ebooks but don't access the Internet? None come to my mind. The best thing about having a website is that you can quite probably do it free. Later, once you know what you're doing, you can choose to buy a domain name and pay a hosting service if you want. You can pay someone to design a gorgeous site for you, loaded with graphics, complete with a secure server and the option to buy right there, but I didn't. My publisher does the selling. Writing a site yourself, loaded with information and a place to click to send someone to your publisher, is simple.

[2002-10-30] How to Make Your Own Tracking Links
Are you tired of promoting your site and your affiliate programs and not knowing what's working and what's not? If your web host offers stats that at least let you know what page's people are going to. This will work for you. Below you will find a simple HTML code to use to make your own redirect pages. You can use it for pages on your site and use a different name for them.

[2002-10-28] Pull More Profits From Your Website Even With Low Traffic
Sure, making money online with tons of traffic is easy. But what if you don't have much traffic? What if profits trickle in slowly because you aren't getting the hits? Is it still possible to make a good income online, even when your having trouble getting traffic to your website?

[2002-10-25] The Reporter Called! Now What???
You've sent the press releases and after what seems like an eternity of waiting, you finally get the call! The call that says, "Hey, we loved the press release and think there is a story to be written!"

[2002-10-24] Sample Link Exchange Letter
Be very clear with your request for reciprocal linking. After you have thoroughly researched a potential site to ensure they are appropriate and actually do have links to other sites, consider the following:

[2002-10-24] How to Get a Flood of Traffic from Linking Partners
Everywhere I read that I should get linking partners. It seems that is a great thing to do. Linking partners are the best. They're great. They will make you loads of money.

[2002-10-24] Promote Your Local Business Using Traditional Media
Pick up any magazine and turn to the back. What do you see? Pages and pages of ads, some big, some small ... and almost all of them end with a website address. Same thing with your local newspaper classifieds. The ad gets your attention and the website gives you all the details.

[2002-10-23] Exit Exchanges - Do They Really Work?
For the last few years, the most popular form of exchanging traffic was through banner exchanges. In the past year however, more webmasters are beginning to use exit exchanges.

[2002-10-22] Create More Contacts By Varying Your Promotion Methods
Most likely, you are restricting the growth of your business by unknowingly restricting how you promote it.

[2002-10-22] How Often Should You E-mail Your List?
Last month someone on my e-mail list wrote me a long e-mail calling me an "Internet whore." He went on to say he was un-subscribing from my newsletter. He added that I was "slocking *****" and that I had "lost my ethics." I thought about the anonymous writer and reflected on what he said. It made me wonder how often any of us doing business online should send out our email. Weekly? Monthly? Hourly?

[2002-10-22] Anatomy of a number 1 search result
Contrary to popular belief, you don't have to optimize for search engines to achieve #1 rankings. Many sites have pages which are not fully optimized (in the sense that no thought has been given to writing appropriate title tags for different pages, etc.) which still do very well in search engines. How can this be? Simple: they're relevant.

[2002-10-18] Proven Ways To Dramatically Increase Your Conversion Rate
There is an old saying that I agree with 100%. "Nothing kills a bad product faster than good advertising." The same applies to Web sites. Nothing will suck up money faster than a poorly structured Web site that can't convert sales.

[2002-10-16] What can Britney Spears Teach Us About Web Marketing?
Regardless of what you think of Britney Spears' singing skills, the pop princess can offer some guidance on how to market a business through a strong web presence and proven web marketing strategies. Let's break down the web marketing practices on www.britneyspears.com to find out if Britney knows as much about web marketing as she does about navel rings.

[2002-10-13] 3 Secret Blueprints For Increasing Your Traffic!
1) Create a free e-zine directory. You'll attract a lot of traffic from e-zine publishers and people who want to subscribe to the e-zines. Your listings could include name, subscription instructions, publisher's name, etc. Of course you could put your own e-zine listing at the top of your directory to get extra exposure.

[2002-10-10] What to Say When the Media Calls
If the media were to call you today for an interview, would you know what to do or say? That question was posed during a recent conference on small-business ownership and micro enterprise creation, which was held here in Paris. I watched the reactions around the room, and it occurred to me that for most small-business owners, the only thing more frightening than conducting a follow-up phone call with a reporter is having that same reporter actually interview them.

[2002-10-07] A Beginner's Checklist for Promoting an Online Business
The Internet's full of hyped-up promises of the 'ultimate' marketing secret that will singlehandedly skyrocket your business to instant success.

[2002-10-03] The Fastest Opt-In List Growing Secret
Are you running ads and marketing with tag lines that send people to your website? Then you're missing the point of internet marketing and losing out on your best money making opportunity. First a little history. The guys who started internet marketing were all either successful direct marketers or people who learned from successful direct marketers. Direct marketing is marketing through the mail, catalogs, infomercials, etc. Ask any direct marketer or any internet marketer who has gotten REAL results what the most important part of marketing is. They will ALL tell you it's the list, the list, the list. In internet marketing this means YOUR opt-in e-mail list for your ezine or newsletter.

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