Promote News

[2003-06-30] Exchange Your Way to Web Traffic!
Okay, you have the perfect website. Everything looks great, the links all work and you're raring to go! What now? That's right --- PROMOTION!!!

[2003-06-27] Get Googled And Build Credibility
Value your privacy? Get over it. The bad news is that thanks to the Web, privacy no longer exists. Get Googled, and within a few short seconds anyone who knows your name will be able to learn quite a bit about you.

[2003-06-26] 7 Ways to Self-Promote Within Your E-zine
We all know that an e-zine won't attract and keep subscribers without offering insightful, practical content. If you only drone on and on about how wonderful you and your services/products are, your readers won't stick around for long.

[2003-06-26] 20 Words That Kill � At Least When It Comes to Spam Filters
Spam, spam, spam. It's terrible not only for those of us on the receiving end, but for those of us who SEND e-mail.

[2003-06-26] 21 Questions to Ask Any List Service Before You Sign on With Them
If you publish an e-mail newsletter, or "e-zine," you'll need to sign on with a list service (or "listserve") to manage your subscriber list. There are many types of listserves out there, so here are some guidelines to help you choose one that's right for you.

[2003-06-26] Attract New Subscribers With Magnetic Ads
One of the most effective methods of advertising your e-zine is placing ads in OTHER e-zines!

[2003-06-26] Putting the YOU in Your E-zine
I get many e-zines in my inbox every week, and they all offer useful information. But there are some I enjoy more than others.

[2003-06-26] Recycle Your Articles and Gain Tons of New Subscribers
While there are many effective ways to promote your e-zine and gain subscribers, the one I've had the MOST success with is to write and submit articles for use in OTHER people's e-zines.

[2003-06-26] Sell More Books With an E-mail Newsletter
If you're selling your book online, you're practically guaranteed to increase sales by publishing an e-mail newsletter, or "e-zine."

[2003-06-26] The Sticky Issue of E-zine Schedules
While many new e-zine publishers are anxious about developing good content for their e-zines, many of them seem to have more trouble simply deciding on a schedule and sticking to it!

[2003-06-26] Three E-zine Alternatives You May Not Have Considered
During the free e-zine publishing teleclasses I offer every month, I always get a few people who say to me, "You know, publishing an e-zine sounds great, but I just don't think I have the time to do it on an ongoing basis." Or, "I'm not sure if I'll have enough content to publish an e-zine."

[2003-06-26] Your E-zine 13 � A Formatting Checklist
While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!

[2003-06-26] Be with the herd or not to be with it?
Recently, I've had a decent amount of traffic to my website which resulted mostly in newsletter signups. Ofcourse that's exactly what I want for my business.

[2003-06-25] Focused Impact Marketing
To succeed in the digital marketplace you must focus your marketing. Here are a few tips that emphasize positioning, top of mind awareness, and delivering a focused-impact.

[2003-06-24] Making your Web Site work for you - not against you
For a Web site to be an effective investment for your business it must be publicised, and contain sufficient content to keep visitors coming back.

[2003-06-24] Five Web Marketing Myths Exposed
Myth No.1: Build it and they will come Traffic is everything. As thousands of webmasters have already learned, you can have a catchy domain name and an impeccably designed website already on the web.

[2003-06-24] 3 Killer Publicity Strategies!
1) Make Some News

[2003-06-24] Your Worldwide Reputation
An important and distinctive factor to remember when weighing in all of the factors contributing to the success of your web site is your worldwide reputation. That's right. Although your market might be vertical or local, everything you do regarding customer relationships contributes to a worldwide reputation for you and your business.

[2003-06-24] Do Not Sell in the Resource Box!
Most people assume the resource box at the end of the article is their opportunity to sell. You write an article and can sell your product or sell yourself via a link or email address in the resource box.

[2003-06-24] The New State Of The Art Method For Making Money With Joint Ventures
If you are anything like me, you spend a lot of time researching joint ventures and going through the chore of analysing all the joint venture proposals you get on a daily basis in your inbox. I've often wondered if there was an easier way to find successful joint ventures, as serious marketers online all know the power of joint venture marketing.

[2003-06-24] Preparing For Your Media Interview
Media interviews are an important part of an overall public relations campaign. Any size company from entrepreneur to Fortune 500 can benefit from media interviews. Always arrive for a media interview prepared and early. We've seen competent CEOs drown in uncharted media waters. Being unprepared guarantees you won't get asked back. When you are contacted for any kind of media interview ask the following questions:

[2003-06-24] A Guide to Optimizing Public Relations Content
This guide to "SEOing" your PR efforts can help you get high-ranking search results for your press releases, marketing white papers and ezine newsletter content. Whether you are managing PR efforts for several online companies or just one website, you've probably wondered how you can increase your sites (more importantly, your work) overall impact in the Web community. While the answer lies less and less on traditional forms of promotion such as press releases, learning the tricks of the trade to qualifying for top search engine placement could be the most important thing you ever do for your company.

[2003-06-24] The Number One Most Effective, Least Embarrassing Way to Ask for a Referral
We are often embarrassed to ask for referrals and instead hope that our clients will just offer them to us anyway. If you are using this strategy, you could be costing yourself serious business. As a rule of thumb, most people won't give referrals unless they are asked. This is nothing personal, it's just human nature.

[2003-06-23] 6 Basic Rules To Starting An Online Business
So here you are! you've been surfing around the Internet for quite some time. Or you're new and are thrilled by what it has to offer. You say to yourself "Hey! Look at all those people earning big money on the internet" and you decide you want to be a part of it.

[2003-06-23] Marketing Audits: Why Principles Of Accountability In Marketing Are Useful
More audits are being performed in financial departments today due to the irresponsible behavior of a few top executives. Why stop there? Might it not be useful also to look at marketing investments as a fertile field for scrutiny? A marketing audit would measure profit and loss just as an accounting audit does. That is, it would measure return on investment (ROI). This article points out the benefits a company can derive from measuring the ROI of marketing to see whether this vital activity is being used to its full potential.

[2003-06-23] Selecting A Business Name
Picking a name for your new enterprise can be a daunting task. Spend the time required to make a wise choice on this key component of all of your future sales and marketing efforts. While the quick and dirty solution may seem to be to use your own name or initials or a descriptive name of your locality, the costs down the road to make a change to your business name are enormous.

[2003-06-23] Eight Great Ways to Fill a Workshop in a Bum Economy
Yes, you can fill a workshop when spending is down and buyers are wary. If your topic is clear, your marketing materials well-done, your product solid and your title catchy, success shouldn't be tough. The fact is that people are as hungry as ever for the inspiration and stimulus a workshop provides, even when they're nervous about money. And even though most bum economies recover over time, you may find the following tricks helpful enough to keep using even in good times!

[2003-06-20] Image is Everything!
Marketing is an integral part to any business, especially for a Virtual Assistance who has to rely on a professional and creative image. How you get the word out about your VA service can have a tremendous impact on the success of your business. Just throwing together a business card or brochure to hand out, or a quick website is not enough. You need to create a marketing strategy, one that will portray you as capable of creating an image for your clients.

[2003-06-20] I Don't Need a Website... Do I?
Once upon a time, in a small home office, a busy entrepreneur wondered why he wasn't quite as busy as he would like to be. "I market my business as much as possible", said the entrepreneur, who has implemented many marketing procedures while running his business.

[2003-06-20] Business Menu Planning-Satisfy Your Customers, Don't Stuff Them!
I remember when hair salons offered very basic services. They cut hair, styled hair, permed hair and colored hair and occasionally they did a manicure or even a pedicure for their select clientele. I am a creature of habit. I have been going to the same salon, with the same stylist for 19 years. Nancy knows everything about me and my family and she does a fabulous job on my hair. She's just like family!

[2003-06-20] 3 Customer Retention Secrets!
1) Give Unexpected Gifts Give your customers more than they expect. Send thank you gifts to lifetime customers. E-mail them online greeting cards on holidays or birthdays. You could always send a back-end product offer with any contact you make. Award bonuses or points to your customers who make big purchases.

[2003-06-20] eBooks: Free Marketing Tools That Promote Your Product
When I first decided to publish an eBook I wanted to test the market, so I produced a free eBook just to work through the process. My aim was to do this as inexpensively as possible. This giveaway, titled "How To Sell Your Competitor's Book Online," is downloaded approximately 100 times a month from various locations.

[2003-06-20] Go Niche!
One way to guarantee failure of your Internet business is to try to be everything to everybody.

[2003-06-20] Too Much Traffic Causes Accidents
While reviewing my pay per click listing expenditures at Overture this past week, I was absolutely shocked to see that the cost of one account had more than quadrupled a few days earlier.

[2003-06-20] Affiliate Marketing and Spam: The New Realities
With all the tools available to affiliate marketers, nothing quite compares to a well-written email that that introduces you, explains your affiliate's benefits, and piques the prospect's interest. The path to marketing success is then relatively straightforward - you create a killer letter and get it to as many prospects as possible. Simple, isn't it?

[2003-06-20] When Size Doesn't Matter
Building a big mailing list is easy. Building a profitable list of eager ebook buyers is more difficult. Why? Because sometimes these two goals oppose one another. Let me explain...

[2003-06-20] It's not what you do. It's the way you do it.
Does the end justify the means? Does it really matter how you achieve your goal? Is any method justified?

[2003-06-20] Creating an Effective Pay-Per-Click Campaign
Optimizing your website for the 'traditional' search engines can be a daunting task, and one that many people are either unable or unwilling to attempt. Fortunately, pay-per-click search engines (PPC SEs) allow us to specify exactly what key phrases we want to be listed under -- for a price.

[2003-06-20] Take It To The Customer
In the past, purchasing ad space was the solution to every entrepreneur's marketing challenge. Then it was direct mail, followed by telemarketing. But with advertising and postage costs on the rise, these tactics have lost some of their appeal.

[2003-06-20] You Too Can Extract Free Traffic, Loyal Visitors And Web Success From CGI Scripts
CGI help you immensely in your endeavor for online success.CGI and Perl scripts help you get free traffic, loyal visitor base and success. CGI programs can do almost anything. from adding basic interaction to generating entire web sites on-the-fly with complex database scripts.

[2003-06-20] Brand Valuation: The Seven Components of Brand Strength
The Interbrand model of brand strength - part of their valuation methodology - is a useful framework to consider the performance of your own brand. Reflect on these seven points and you should get a better sense of the strength of your own brand, as well as some ideas on how to move forward�

[2003-06-20] Go Ahead And Use That Copyrighted Material, It's Fair Use!
Most people would like to use a picture or some textual information they found on the Web, but they assume that copyright law prevents them from doing so. The copyright law provides a "fair use" exception that permits you to legally use copyrighted material for many purposes.

[2003-06-19] Shattering the Branding Myths
If you've been online long, you're sure to have seen many "gurus" give their ideas about branding. However, much of what you read simply isn't true. Over the years, many myths about branding have taken hold in the online world and spread like wildfire. The fact is: They are doing you more harm than good.

[2003-06-19] Branding Basics
Branding is the process by which you attempt to differentiate your business from your competitors. Just as a brand will allow your horse to be recognized among the rest of the herd, so too must your business's brand set you apart. Although your name and logo are important features of your brand, there's a lot more to it than that.

[2003-06-19] Create Your Company�s Battle Cry in Three Steps
Is there anything more worthless than a corporate mission statement?

[2003-06-19] Beware Of Search Engine Vanity
Just a few years ago, when asked "How do you drive traffic to your website", many companies would name banner ads as their main marketing medium for increasing online revenues. In an effort to increase brand awareness, companies spent thousands of dollars on obnoxious banner advertisements on high profile websites in an effort to cement their reputation as the number one company or product in their industry.

[2003-06-19] A Newsletter Is Worth A Thousand Words
There are many, many ways of marketing your business that don't have to cost an arm and a leg. They are all great ways of ensuring that your contacts are aware of what you do and whom you can help.

[2003-06-19] Tips for a Successful Trade Show
Well, autumn is almost upon us and with the onset of this season comes cleaner air and colourful outdoor scenery and, it is also prime season for trade shows. Sure, trade shows happen all throughout the year but, with many areas recognizing small business month/week, there is a greater opportunity for entrepreneurs to showcase their products or services to their target markets.

[2003-06-19] Networking is Like Playing the Piano
For anyone who has ever read articles I have written or asked me for helpful tips for getting their business up and going, you know that I truly believe that networking is one of the most important aspects to building a successful business. The spoken word has an awesome power for any entrepreneur.

[2003-06-19] The Power of Word of Mouth
Most of us remember the commercial that said, "I told two friends, and they told two friends, and so on, and so on, and�", well you get the picture. This commercial, which represented Breck Hair Shampoo, ran so many times that even I remember who the commercial represented.

[2003-06-19] Joining Industry Specific Organizations Has Many Benefits
Recently, while providing an up-and-coming Virtual Assistant (VA) with some startup information, she asked me a very interesting question, "Why do you and other VA's join organizations?"

[2003-06-19] Open Doors by Catering to Your Clients
Clients� they are the most important influence in the success of any business. It is vital to keep them satisfied and happy.

[2003-06-19] ABSENCE MAKES THE HEART GROW FONDER...
However, in the world of business, this clich� may not necessarily be true. Sometimes it can be more like 'Out of Site, Out of Mind'.

[2003-06-19] Do You PLAN to Succeed?
Running a business is non-stop planning. No matter what type of business you operate, your success is influenced by how well you plan every move you make.

[2003-06-19] Make the Most of Each Networking Opportunity
Networking is one of the best forms of spreading the word about your business. From mentioning your company to neighbours to attending large networking functions, the opportunities to talk to others are virtually everywhere.

[2003-06-19] Simple, Cheap and Effective Marketing Strategies
Every start-up business goes through phases of needing to try something different to increase their exposure and bring in new clients. Even established businesses need to revisit their marketing strategies every once in a while to help bring in new and repeat business.

[2003-06-19] Strength In Numbers
Doing administrative tasks from a home office has been around for many years but the term VA seems to be becoming more prominent and recognized by those who would need our services the most.

[2003-06-18] Time to Spruce Up Your Public Relations?
Better check out the public relations fundamental premise, then take action in your own best interest.

[2003-06-18] Getting Publicity Through the Newsgroups
NEWSGROUP ADVERTISING With everything one hears, after a while you start to think that news groups are just for posting porno pictures. Not true. news groups almost define the niche market. There are over 40,000 newsgroup categories on just about every subject you can imagine.

[2003-06-18] Promotion Techniques For Your Site
Previously, we covered search engine listing as one way of attracting visitors to your site and the need for the listing to appear in the first couple of page returns. For the new guy on the block though, unless you have something entirely unique to offer, getting top listings is not always easy nor is it necessarily immediate.

[2003-06-18] Search Engine Tips For Newbies
Back in 1996 when ImagineNation.com was first getting started, all you had to do was build a web site and visitors would immediately show up to see what was going on. Even though our business focus has changed, we still maintain some of the early web pages because those pages are still linked to and used by certain organizations.

[2003-06-18] How to Promote Your Website for More Success
1. Make your email signature work for you. Your email is like a tiny billboard, if you use it right. Keep it short but make sure you get on there at the top, an invite to subscribe to your ezine, at the bottom, what you do, your URL and your tagline.

[2003-06-17] 5 Keys To A Successful Ezine
There are 5 basic keys you need for your ezine to be successful and here they are though not necessarily in this order.

[2003-06-17] 10 Tips to Increase Sales Using Premiums
What is the #1 marketing tool used by many successful businesses that propel people to buy a product. And, are you using this remarkable tool to enhance your profits--2 out of 3 businesses are not. Below are 10 tips that will help boost your profit margin using premiums.

[2003-06-16] Ten Things I Learned About Marketing This Week and How to Apply Them
1. My grocery store now has a checkout stand immediately inside the front door and beside it is a cooler with milk, orange juice, butter, coffee, bread and the things you'd run into a convenience store for.

[2003-06-13] What Martha Is Teaching Us
The media is about five minutes away from overkill on the Martha Stewart story, but don't expect that to stop editors and producers from pushing for more Martha stories. The domestic Goddess makes for good ink and exciting television play. A&E, the normally staid entertainment network, is rushing out a Martha program and is promoting it by using sound bites from the federal prosecutor's press conference announcing Martha's indictment.

[2003-06-13] Is your Business Website Lonely?
Simply having a website is not enough to generate traffic anymore. You must promote your site as much as possible to encourage people to visit your website. It's similar to throwing a party but forgetting to invite anyone. You can pour the drinks and lay out the nachos, but if nobody knows about the party, you'll have a pretty lonely evening

[2003-06-13] Anatomy of a Failed Press Release
I received an interesting press release last night: "FIRST AMERICAN MUSLIM TV CHANNEL ANNOUNCED BY BRIDGES NETWORK. CHANNEL EXPECTED TO DEBUT SUMMER 2004," blared the headline.

[2003-06-13] Successful Rebranding: How To Revive Your Image
When I moved into my apartment in Brooklyn, there was an Italian restaurant down the street. I never ate there because my neighbors told me the food was bad and the service was worse. One day it closed down and no one shed a tear. It was replaced by an Indian restaurant. I was going to eat there until a neighbor told me not to bother. The restaurant was still run by the same people, they had just changed the name and the menu. A few months later the Indian restaurant was gone, replaced by a Middle Eastern restaurant. Again, same owners, same employees, different menu. The Middle Eastern restaurant finally shutdown and a new owner took over the space. A successful Thai restaurant now occupies the spot.

[2003-06-13] A Little Fund Makes a Big Media Splash
Kate Lee has the kind of press clippings most PR people would kill for. In less than a year, Lee has been quoted by publications coast-to-coast and appeared on television and radio stations in the U.S. and Canada. Business Week, USA Today, Washington Post, San Jose Mercury News, New York Times, and Atlanta Journal Constitution are just a few of the publications that Lee's name has appeared in.

[2003-06-12] 5 Ways To Get Other Websites To Link To Yours
In-bound links from other web sites to yours provide two avenues to success for your site.

[2003-06-12] Should You Really Pay Per Click? Cost Saving Alternatives
Many advertisers continue to use pay-per-click advertising because they are unaware of any alternatives. The fact is, there are very promising search engines that may be used as an alternative or supplement to a PPCSE campaign. Even if you have dropped your PPCSE advertising altogether because you cannot find that blend of quality, high-volume traffic along with a low bid price, you will want to consider these alternative search engines.

[2003-06-12] An Autoresponder? But I Can't Write!
Today's competitive marketing requires more than placing a few ads here and there! To unleash the full potential of your marketing strategy, you really should consider the power of autoresponders.

[2003-06-12] Selling Back End Products
When selling on the internet ask anyone who really knows and they will tell you that selling a backend product is where the money really is. You are looking for repeat customers they will make up most of your income.

[2003-06-12] Thousands More Subscribers
Got a newsletter? GREAT! Now all you need is to build your subscriber base. Here are several top-notch ideas for getting TENS OF THOUSANDS of subscribers:

[2003-06-11] Innovative Ways to Get Links
We all know it's important to get links to our sites to increase our traffic as well as link popularity. Yet, the process is both daunting and frustrating of finding contacts, keeping track of things and skimming directory listings.

[2003-06-11] How To REALLY Use Google
In a matter of a couple of short years, the Google.com search engine has become the world's favorite way to find what they're looking for online.

[2003-06-11] 9 Easy Ways to Skyrocket Your Online Sales
Apply these marketing strategies to skyrocket your online sales.

[2003-06-11] How to Get E-zine Subscribers From In-Person Events
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.

[2003-06-11] Exposing Your Expertise

[2003-06-11] Public Relations: Martha, Sammy and Murphy
It doesn't feel like summer yet in most of the U.S., but it's definitely here. Know how I know why? Because the PR meltdowns are just beginning. Within a single week we had media maven Martha Stewart going through the ringer and baseball star Sammy Sosa entering into baseball lore again, but this time it's not for a good reason. And since suspected serial bomber Eric Rudolph was finally pinched, an entire region is having a PR problem. Let's take a look at these three stories and see if we can learn anything.

[2003-06-11] How To Grow Your List From Discussion Board Postings
Are you disappointed by lack of sales? Here's one way to change that ... a Discussion Group.

[2003-06-11] 5 Essential Online Tools for Writers and Publishers
Writing a newsletter or article can be very time consuming. First, you have to create your content. Then you have to organize it. Fortunately, there are plenty of great tools online you can use and don't require you to clog your computer with more software.

[2003-06-11] Every Busines Needs Its Own Slogan or Tag Line
Tell people in a short phrase or sentence what you want them to know or remember about the business. It should conjure up a strong mental image that will be forever linked with you in their memories.

[2003-06-10] Making News is Better Than Just �Making the News�
There is a major difference between making news and "making the news." It is the difference between a shotgun and a slingshot. Amateurs can "make the news." They can entice a morning TV crew to take video of a charity event. Or land a mention in a local newspaper column. Or even score a feature story in a trade magazine.But these are one-time shots that are unlikely to leave an impression on your target audience. Simply "making the news" will rarely attract a steady stream of prospects to your door. Yet even top PR pros tend to focus on "making the news." There are two reasons for this. First, it's relatively easy to score. Second, the boss rarely understands that simply "making the news" is virtually worthless to the bottom line.

[2003-06-10] Sharpen Your News Peg to Hook Reporters
Of all the journalism concepts that PR pros should know, the least understood and the most misinterpreted is the news peg. You cannot hope to succeed as a PR Rainmaker if you fail to grasp this basic idea.

[2003-06-10] 3 Easy Steps To Turn Traffic Into Targeted Website Visitors
Have you ever wondered why car dealerships use crazy tactics like shining lights that point nowhere into the sky, clowns walking on stilts, and balloons that tower into the sky?

[2003-06-10] The Anti-Spam Zealots who went to the FTC Spam Forum
On the three days from April 30 through Friday, May 2, 2003, the FTC (Federal Trade Commission) held a "Spam Forum" in Washington, D.C.

[2003-06-10] What You Know Can Work Just As Well As Who You Know

[2003-06-10] PR Buyers Beware!
It can bite you and waste your public relations budget when the program emphasizes communications tactics instead of how to make certain your key outside audiences understand who and what you are.

[2003-06-09] Attract Buyers to Your Web Site with Power Words
What are power words? Power words elicit emotions and create visual pictures in your readers' mind. Here are twenty of the most important words that have proven to attract attention, motivate prospects to buy, and increase sales. Use them in your web site's headlines and copy.

[2003-06-09] The Definition of Marketing
If the circus is coming to town and you paint a sign saying, "Circus is coming to Fairgrounds Sunday," that's Advertising. If you put the sign on the back of an elephant and walk him through town, that's a Promotion. If the elephant walks through the Mayor's flower bed, that's Publicity. If you can get the Mayor to laugh about it, that's Public Relations. And, if you planned the whole thing, that's Marketing! --Author Unknown

[2003-06-09] The Problem With Double Opt-In?
There are many who believe that using a double opt-in procedure to add subscribers, members, or names to a list is necessary to be sure that you are only signing up those who really want to be signed up. I disagree.

[2003-06-09] 3 Easy Steps To Turn Traffic Into Targeted Website Visitors!
Have you ever wondered why car dealerships use crazy tactics like shining lights that point nowhere into the sky, clowns walking on stilts, and balloons that tower into the sky?

[2003-06-06] Make Front Page News By NOT Inviting The Media
Not a single reporter showed up at our news event. And we were THRILLED! Not a single photographer showed up to capture the moment. And we were pleased as punch! Not a single newspaper knew about the event. And we received front page coverage in every one!

[2003-06-06] Protect Your Company from Activists
If you are an executive inside a U.S. corporation of any significant size, then you have better keep an eye on the ongoing battle between Exxon Mobil and Greenpeace.

[2003-06-05] Advertise in a Proven Medium
Do you know what is wrong with doing business on the Internet? Oh sure, sp*am is a real issue for most people, but it only emphasizes the point I would like to share with you today.

[2003-06-05] Don't Buy, Test and Use a Mailing List!...Don't!
Last month I wrote about how I bought 2,500 leads from an opt-in mailing list vendor. This source is a well-known I-guru and I trusted him! They sell each record only twice, advertise a "penny per lead" guaranteed, have average 25% "bounce" and included an extra 1,000 names - 3,500 names for $25.00.

[2003-06-04] How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicity windfall awaits at the end of the year - but you need to start working in June. Each December, media outlets cover the newest, the hottest and the most unusual Holiday gifts. The reporters assigned to develop these pieces typically depend on two sources of information:

[2003-06-04] How to Become Invaluable to the News Media
All news reporters need third-party experts to help them explain issues, events and ideas to their audiences. A truly valuable expert is hard to find.

[2003-06-04] Choosing A Copywriter
Copywriters come with many skill levels, talents, and experience. Choosing the best copywriter for your business will depend not only upon your needs, but also upon what you can afford to pay. But what do you look for when your company is small to medium-sized, and you simply don't have that "BIG BOY" budget?

[2003-06-04] To Maximize Your PR, Get in the Reporter�s Rolodex
If you had to choose just one tactic above all others for gaining consistent and positive attention from the news media, here is the one you should choose: Get your name in the Rolodexes of the reporters who can do you the most good.

[2003-06-03] Generate Web Site Traffic And Sales Leads With Postcards
Postcards can drive a high volume of traffic to your web site and they can generate a large number of sales leads for you. They're highly effective, easy to use and cost very little.

[2003-06-03] 9 Free Ways To Grow Your List
You could once rely on free classified ads to bring you money. But today, for the work you have to put in, it's just not worth it. There are better ways. Why don't you try these?:

[2003-06-02] How to Purchase Online Advertising
One of the most difficult things for a small business owner to part with is their advertising dollars. Face it, as a small business or work from home mom, we just can't afford to throw money around without a guarantee of results.

[2003-06-02] Four Tips For Getting More Mileage From Your Articles
It has become common knowledge that the smartest and most effective free method of advertising your business and services is to write and submit articles to the over 400,000 e-zines currently on the 'net. There are even several e-books written on the topic, including mine, that will help you take advantage of this effective technique. What do you do next after you've invested the hours necessary to research, write, proofread, edit and submit your article to thousands of e-zine publishers?

[2003-06-02] Top 3 Reasons Why You Should Make Forums Work For You
As you know the marketing aspect of the Internet is changing every few months. As such keeping on top is really tough, but how about those aspects that haven’t changed since online marketing began.

[2003-06-02] Are You Being Fooled By Your Advertising Results?
You may work hard at tracking traffic. You may calculate a CR (Conversion Ratio) as a percentage, maybe accurate to two decimal places. And track several

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