[2005-03-27] Web Credibility 101: Execs Shouldn't Hide Their Identities
...and call center employees shouldn't supervise ad campaigns. Since this company just contacted me by accident trying to reach either Google or Overture, now I get to trash their website.

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[2005-03-26] A Conversation with Steve Rubel, Micro Persuasion
Steve is Vice President Client Solutions at CooperKatz, a New York PR firm, and author of the Micro Persuasion blog. He is arguably the most prominent and influential blogger in the PR profession either side of the Atlantic.

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[2005-03-23] Using PPC To Maximize Your Search Engine Positioning ROI
The quest for higher search engine positioning on the natural search engines is generally the quest to increase revenue from a product or service.

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[2005-03-15] The RSS Opportunity
Susan Mernit writing in the digital edge: The growing popularity of RSS among information-hungry consumers is having a direct impact ...

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[2005-03-15] Is "Page Not Found" Making Google Tell The World "Site Not Found"?
Search Engines are hard to tame, that's for sure. But if you can get on their good side, search engines can be your biggest ally when it comes to generating tons of free traffic to your business web site. Not many people understand how search engines think. So, search engine "optimization" ends up either ignored or left up to highly paid experts.

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[2005-03-09] Blog linking policy: Develop one today
Blogs link to one another.

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[2005-03-08] Should Blogs and RSS Be a Part of Your Lead Generation Strategy?
Scoble's Link Blog pointed me to this interesting article by Pheedo's Bill Flitter ... A Sound Case to Include Blogs and RSS in Your Marketing Mix.

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[2005-03-07] Find Your Blog Niche -- Find Your Readers
The number of readers/subscribers to your blog can be totally irrelevant. A (large?) number of blogs are mainly written for the writer, not the reader.

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[2005-03-03] Good Marketing Pays for Itself
Most companies ask themselves this question: "How much will this advertising cost us?" when they should actually be asking themselves this: "How much will it cost not to do this advertising?"

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[2005-03-03] Increase New Customer Traffic to Your Business
One person tells another, who tells another, who tells another and so on. You get the idea. Let's see how to make that an actuality.

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[2005-03-02] Blog Traffic Builders: Ideas That Work
Blog visitor traffic is important to many bloggers. While readership numbers aren't important to every blogger, many blog owners are attempting to build their visitor totals as much as possible.

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[2005-03-01] The Diminishing Slashdot Effect
BusinessWeek is running a piece on Slashdot's diminishing "slashdot effect" - citing analysts and site owners that are saying a link from the grandfather tech site no longer means what it once did to the sites it links to.

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