[2005-06-30] Forget SEO – It’s All About Conversion!Which SEO hat do you wear? Is it white or black? Or perhaps it's a subtle shade of gray. Well, wherever you are on this spectrum, if you are like 99% of the SEO-fixated webmasters out there, you are doing all you can to get visitors to your site. Where you used to optimize your keywords meta tags, you now worry about anchor text and XML site maps.
[2005-06-29] Blinkx Now Searches Podcasts, Video BlogsAccording to blinkx founder Suranga Chandratillake, podcasting is one of the fastest growing mediums ever, with large amounts of new content coming out daily. Insight into Suranga's mindset sheds light on the reasoning behind the newest feature to be integrated into the blinkx search engine: the ability to search podcasts.
[2005-06-29] Building Websites with ArticlesI've been blogging occasionally over the last two months about my ongoing experiment with writing articles. This is a super hot topic lately with the changes going on at Google and Yahoo that are impacting many websites and basically freaking people out.
[2005-06-29] What Is Your Most Effective Way Of Getting Lots Of Traffic In A Hurry?Don't be brainwashed to believing search engine traffic is ALL the traffic you need! If you only rely on this traffic for your success you will never receive the success you truly desire. Here, let me show you exactly what I mean.
[2005-06-28] Get Listed In Google By Making An XML SiteMap and Without Spending A DimeIf you have been unsuccessfully trying to get listed in Google or just hitting roadblocks when trying to get more of your pages listed in Google, then you need to read this short article. I am about to reveal a simple SEO secret that can save you a lot of time, money and effort.
[2005-06-28] High Courts Says Grokster Needs New MarketThe Supreme Court of the United States (SCOTUS) handed down a ruling some people seem to be missing at least in part. The court ruled in favor of MGM over Grokster Inc. and Streamcast Networks on basic concept and that concept is the way they packaged their P2P, file sharing product.
[2005-06-28] Microsoft and Google Show It's Time for RSS MarketingMany internet marketers are still wondering whether to start marketing with RSS or not. It seems that not even all the case studies, hard metrics and benefits available can't convince them, or everyone would be jumping on the RSS wagon by now.
[2005-06-27] Promoting Your Business Using BlogsInternet marketing using blogs has quickly gained a lot of popularity as a wonderful way to promote your business.
[2005-06-27] 5 Lightning Fast Ways To Build Content That Sells…The golden rule of the internet marketer is that "Content is KING." It always has been and it always will be. Especially if you're an affiliate, good content is your best friend! But, there's a huge problem!
[2005-06-24] Microsoft Embargo Crumbles in the BlogospherePaul Thurrott says the embargo on Microsoft's Longhorn announcements on RSS - planned for tomorrow at Gnomedex - is crumbling.
[2005-06-24] NewsGator Online Adds Support for PodcastsOne immediate user benefit from last month's acquisition of FeedDemon by Newsgator is that a new version (beta) of FeedDemon's FeedStation podcatcher was released yesterday which supports NewsGator Online and, soon, NewsGator Outlook Edition...
[2005-06-24] Using the Media EffectivelyThe media has the power to influence your tradeshow efforts whether it be in television, radio or print. Your job is to target your endeavors to create a positive company image and brand awareness of your products/services. How do you do that?
[2005-06-24] Junior BloggingOkay, so the title is meant to imply that junior staff has taking up blogging as well - whether as students in public relations, those beginning their careers, or those that have targeted their blog to entry-level PR people.
[2005-06-23] Choose the Promotion Methods That are Best For YOUR SiteWebsite Promotion is a varied enterprise. There are several methods of online promotion, and each website owner has to choose the mix of methods that is best for his or her particular website.
[2005-06-23] Public Relations—A Free Lunch?Seems like everyone is looking for the proverbial free lunch these days, particularly when it comes to marketing communications.
[2005-06-23] The 7 Points of Do-It-Yourself SEOHave you ever been intimidated at the convoluted, jargon-ridden information about Internet marketing for small businesses available on the Net? What exactly is search engine optimization anyway, and can I do it myself?
[2005-06-23] PR and the Small Matter of ResultsAs a business, non-profit and association manager, how satisfied are you when the public relations people assigned to your unit spend the bulk of their time on someone's favorite special event, brochures, press releases and talk-show mentions?
[2005-06-22] The Future of AdvertisingAdvertising is a medium that constantly evolves. It changes with the times. It adapts to new technologies. It is unrelenting in its desire to find new and better ways to reach an ever-growing consumer marketplace.
[2005-06-22] 10 Secrets to Get Your News Release NoticedIt's difficult enough running the day-to-day aspects of any online or brick & mortar business, let alone trying to drum up new business as you go. But even if you have additional staff helping to get the word out about your products and services, location and prices, delivery and sales support, news releases can make your company grow faster.
[2005-06-22] The Paradigm Shift of Internet Marketing: The Transition From Ebook Marketing To Software MarketingThere is a trend going on in the world of internet marketing. If you truly open your eyes and pay attention to everything in the internet marketing world, you will notice this specific trend that is rapidly invading our email inboxes from every internet marketing guru out there.
[2005-06-21] Website Promotion With Content ExchangesEver hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?
[2005-06-21] Using Contextual Marketing To Increase SalesMention Search Engine Marketing (SEM) and two words come to mind - Volume and Exposure. Something every business needs to create a steady stream of income.
[2005-06-21] Writing Web Page Titles to Enhance Your Site ExposurePay attention to the titles of your web pages. They are more important than most web authors realize. If you understand why the title is so important, you can write web page titles that will enhance your site exposure and will attract more visitors to your web site.
[2005-06-20] Google Site-Targeted Ads Leave BetaGoogle has now made its site targeted ads, which appear on specific websites and are sold based on page impressions, available to all AdWords buyers. These ads are very different from the more advanced content specific ads Google usually sells, which change every time a page is reloaded, are based on the words on the page, and are sold on a cost-per-click (CPC) basis.
[2005-06-20] Pause Your Ad Campaign When Your Site Is DownInternetSupervision.com has put together a new service for its customers that pauses their Google, Overture or 7Search ad campaign while their website is down.
[2005-06-20] Great Ways To Obtain Link PopularityI hate reciprocal linking. It is such a hassle. Even specialized reciprocal linking sites don't really help all that much. Many of the link requests that I do get are from poker sites that are totally irrelevant to my site's content.
[2005-06-20] 10 Ways to Make Sure Your SEO Goes Out of its Way for YouIf companies are going to work with an SEO firm, they should keep these guidelines in mind if they would like to get the most out of their search engine optimization services. These tips will ensure better service and improve search engine rankings.
[2005-06-20] List of Blog NetworksI've just finalised a revised list of blog networks and posted it here at The Blog Herald for those interested, but I thought I might share a few more thoughts on the subject.
[2005-06-20] The Factors that Play a Role in Your Web Site’s RankingHave you ever had a proposal, estimate or quote for search engine optimization work and wondered what goes into the pricing?
[2005-06-17] Ride the Podcasting Long TailAccording to new forecasts from The Diffusion Group, a US-based consumer technology research consultancy, demand for time-shifted digital audio files - that's 'podcasts' to you and me - is expected to grow from less than 15% of portable digital music player owners in the US in 2004 to 75% by 2010.
[2005-06-17] B2B Marketing and PR Internship OpportunityI need your help. I'm looking for an exceptional college student to work with me on special projects.
[2005-06-17] Blogger Gifts for One and AllBloggers are very generous people. Bloggers help other bloggers, business people, and website owners (often the same people wear all three hats) all of the time. Offering advice, services, and tons of links, bloggers are simply very giving people.
[2005-06-16] Fear and Loathing with Sarbanes-OxleyThe Financial Times has a story about how CEOs and CFOs feel about providing the financial markets and investors with guidance regarding a publicly-listed company's future earnings.
[2005-06-16] PR Gaffe Burns Wal-Mart PR Director and AgencyDaily Telegraph: The Wal-Mart publicity manager behind an advert that equated the retail giant to victims of the Nazis has resigned. Peter Kanelos, who had overseen public relations in Arizona and southern California on behalf of Wal-Mart, left his job yesterday, a few weeks after the company apologised for its PR gaffe.
[2005-06-16] PR Face2Face: Julia Hood, Editor in Chief, PR WeekJulia Hood is editor-in-chief of PRWeek, the leading publication for PR and communications professionals. She began her career in publishing, and subsequently held positions in corporate communications for such companies as Mobil and BAT Industries. Hood has been at PRWeek for four years, first as a reporter, then as Bay Area Bureau Chief. She was promoted to her current position in September of 2002. Hood has an MA in journalism from New York University.
[2005-06-16] PR Compensation & Job Satisfaction SurveyIan Lipner, of YoungPRPros, has launched a compensation and job satisfaction survey for North American public relations practitioners. Survey respondents will receive the full results of the survey-free of charge. Everyone else will get an executive summary. ALL responses will be completely anonymous and individual responses will NOT be shared with anyone.
[2005-06-16] Word-of-Mouth Marketing Gets BtoB People BuzzingI just heard that I was quoted in BtoB Magazine on word-of-mouth marketing (WOM). Richard Karpinski wrote the piece which, from what I can tell, is one the the first articles on WOM for B2B marketers.
[2005-06-16] Press Releases for Every OccasionTo many marketers, the press release is something of a "one size fits all" proposition. You want to get media coverage, you knock out a press release, send it to some journalists and sit back and wait.
[2005-06-15] Search Ranked #1 for "Invisible Entrepreneurs" But No Traffic?I am ranked #1 for that silly phrase at Google. So What?
[2005-06-13] PR for Brand New ManagersJust promoted to manager? Here's something you need to know.
[2005-06-13] Catapult Your Traffic With These Web Site Add-OnsHaving a website is great but, if the site doesn't have any traffic, then what good is it really doing for you? Here are some features that you can add to your site to generate more traffic and more stickiness for your site.
[2005-06-13] I Don’t Smoke, But I Love a Good .sig!.sig, or "Dot Sig" as it's affectionately known, stands for "Signature File" and is the text and (usually) other contact information placed at the bottom of email or other computer-based correspondence.
[2005-06-13] Marketing Miracles - Do they just happen?A simple answer to that is: Yes, Marketing Miracles happen! But, these marketing miracles do not just happen. The process is not instant. It is sequential. It takes planning and the planning requires decision and focus. The decisions must be well thought out and the focus must be spot on.
[2005-06-13] Why Blogs Are Beating Out Ezines ... And Matter So Much to Your PlatformI was all set this morning to write about something totally different in this issue ... but thanks to the power of blogs, I'm here to deliver a totally different message. Namely the ascendance of blogs over ezines.
[2005-06-08] How Google Indexes Content From Your Web DirectoryIn a fluke, I was able to notice something about the way Google indexes content from web directories. Excluding your template, the most important line of code is the first title you add to your main body.
[2005-06-08] Strategies For Submitting Your Website To Web DirectoriesWebmasters like you and me are always on the lookout to enhance the link popularity of their sites.
[2005-06-07] Secure Your Search Engine Positions with a Multi-Faceted Approach to Site PromotionIn my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.
[2005-06-04] How a Multi-Faceted Approach to Site Promotion Can Secure Your Search Engine PositionsIn my last article on site promotion, I talked about why using one site promotion technique is a short-term solution. Now I'm going to illustrate why site promotion is multi-faceted, and show an example of how these techniques can build on one another to help you get better search engine results from your search engine optimization efforts, as well as more traffic to your site overall.
[2005-06-03] 8 TOP Ways To Promote Your RSS/XML Feed For MAXIMUM ExposureRSS (Real Simple Syndication) is the new technology on the block and is taking the Internet by storm as Internet marketers are hurrying to incorporate this new form of communication and technology into there existing online businesses to Maximize there exposure online with NEW and/or Existing customers.
[2005-06-01] How to Make Better Use of Web Site Page Titles and META DataA special search engine optimization case study on manufacturers shows how any business can do a better job with web site page titles and META data. New case studies explain how to improve them.
[2005-06-01] Keyword Writing: Internet Marketing That WorksMany clients of Sidhe Communications, http://www.sidhecommunications.com, want to know how to increase web traffic.
[2005-06-01] Seecrets on Website Promotion: Search Engine Wars – a Different PerspectiveAs at May 29, 2005, Google last traded price was $266 - an increase over its opening price of $100 on August 19, 2004. It is easy to be caught up by the outburst of irrational exuberance over this spectacular performance. Instead, this article tries to present a contrarian's view.
[2005-06-01] Google Page Rank Is Dead - Part IIIHELP! My PR page rank is grey, call the development doctor. As the world of Google is turning a mile a minute these days, some really big changes are happening. This weekend, marketers all around the world don't believe what they are seeing... Google's Page Ranking system is dead.
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