[2005-07-29] How To Test A Keyword For Success!Finding the successful keywords is crucial in order to get not only a lot but the right quality of traffic to the website.
[2005-07-29] How To Indirectly Get To The Top Of Search EnginesThere are millions of web sites trying to get listed in the top 20 spots of the major search engines. That amounts to a lot of competition! Even if your website can't get in the Top 20, you can use indirect ways to get it there.
[2005-07-28] Build Better Link Popularity with Syndicated ArticlesThere are many schools of thought on how to build strong backlinks to a Web site. Some webmasters build reciprocal links, while others register their site in many directories. Still others do both of those, and rent links as well!
[2005-07-28] Advertising Using PPC Search EnginesInternet technology offers vast opportunities to promote your business with virtually no advertising borders, and you can find countless sources online directing you towards budget marketing via pay-per-click search engines for maximum effectiveness in the information age.
[2005-07-27] 3 Important Tips For Adwords PPC ManagementAdwords PPC Management Tip No. 1
[2005-07-27] 4 Tricks For Lightning Fast IndexingThe biggest problem that most are running into seems to do with getting INTO the search engines. Rankings aside, you need to first get them to index you.
[2005-07-26] Adsense - 7 Keys to Empire?There's a lot of buzz around about how you can make a quick and easy fortune using this AdSense course or that tool or this book.
[2005-07-26] Have You Got Too Many Web Sites?Too many websites are nearly always a bad idea. Getting your customer to remember one web address is more than enough of a challenge.
[2005-07-26] Getting To Know GoogleHaving greatly benefited from my relationship with Google in the past several years, I am dedicating this article to the search engine superstar.
[2005-07-25] Getting your Business Listed for Local Search is Just the First StepThe Public has Embraced Local Search and Want to do More
[2005-07-24] 12 News Release AlternativesAmy Gahran has requested some alternatives to the news release. Here are a dozen blog/RSS-free ideas to consider.
[2005-07-21] How to Write News Releases That Get NoticedWhat do you do with junk mail? Are you like me? I toss this stuff without opening it - unless I see some benefit. Publication editors do the same. They toss news releases that don't demonstrate a benefit to their audience.
[2005-07-21] What Does the Public Relations Client REALLY Want, and Why?It's not unusual for clients of service providers to insist that their budget dollars be quickly applied to a variety of flashy tactics. Yet, when pressed, many acknowledge that what they REALLY want for their money is visible, end-game change.
[2005-07-19] How Do We Make Blogs More User-Friendly?Have you read the Catalyst Group study about blog usability call Net Rage? If not, you should. Those of us who spend inordinate amounts of time using these things, evangelizing, and otherwise doting over them seem to forget (at least I do) that most people still don't have a clue as to what a blog is or how they should react to it. In fact, most people probably could care less. They just want information.
[2005-07-19] Finger Eating Garage Door Reveals Breakthrough Web Design and Linking StrategyLast Thursday afternoon I was working on a garage door and regrettably loosened the torsion spring too much. This spring is what relieves or neutralizes the weight of the garage door so the openers can work without burning out and so you don't have to be Arnold Schwarzenegger to open it.
[2005-07-18] Podcasting, Hot or NotI've dabbled a bit with podcasting early on when it wasn't so easy to do, then dabbled some more since it's become easier thanks to tools like Skype and Hot Recorder. Yet, I've not jumped on the podcasting bandwagon wholeheartedly and asked myself why.
[2005-07-18] The Five Ways You Should Be Using KeywordsWe have all read lots of articles on how to gather keywords, how to compile a huge keyword list, how to make these keywords relevant to our web site.
[2005-07-15] Messageboards, A Great Resource But Be ReadyI'm sure most people who are reading this article have run across a messageboard or two on the internet. There are several that I frequent and they are a very valuable resource for information on a chosen topic.
[2005-07-14] Website Promotion Through NewslettersWebsite promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight.
[2005-07-14] Successful Linking Practices...Dos and Don'tsThere always have and always will be new ideas and concepts on how your links will or will not help your popularity rating, traffic flow and search engine positioning.
[2005-07-14] Reprint Article headlines - the Reader is Secondary...A great headline can be the difference between having your free reprint article published once (on your own website...) and having it published hundreds, if not thousands, of times all over the Internet.
[2005-07-14] Converting Visitors into SubscribersVisitor conversion is a challenge faced by every marketer.
[2005-07-13] DVD Controversy: Blu-Ray SurveyA survey sponsored by the Blu-Ray Disc Association (BDA) found that,
SURPRISE, people like Blu-Ray technology better. Imagine everyone's shock when BDA's survey said that 4 times as many people said they liked Blu-Ray better when the survey BDA sponsored explained the differences to them.
[2005-07-12] Evangelize That!I couldn't resist grabbing the last line from Tom Murphy's highly-readable post yesterday to be the headline for my post today. With an added exclamation mark.
[2005-07-12] How to Create Quality PR ResultsFor many of us, the word quality is closely related to our expectations. When we receive the public relations results we planned for, we feel, understandably, that we have generated quality results.
[2005-07-12] PR Face2Face: Andrew Gilman, President, CommCore Consulting GroupAndrew Gilman, president of CommCore Consulting Group, has been a communications strategist and crisis counselor for more than twenty years.
[2005-07-12] Booty Call Pours Hot Coffee On Grand Theft AutoGrand Theft Auto: San Andreas continues to catch a lot of heat over the booty call the hero pays to his ol' lady in the game. Normally, users get to hear the action, with the mod causing all the trouble; users get to see the soft-core action. That's what's got Rockstar Games in the middle of this hot coffee controversy.
[2005-07-11] Ketchum Can't Spin It EitherPR Week published a Q&A interview last Thursday with Adam Brown, director of eKetchum, as a sort of analysis of the brouhaha that blew up following Ketchum's announcement in June of their launch of a new media practice, Ketchum Personalized Media, and the derision with which the news was greeted by the online PR community.
[2005-07-11] Russell Beattie Hates MeWell, not me specifically, but PR bloggers and PR people. For someone that laments and strikes out at the PR / marcom industry bloggers, he has done a little bit of work in the industry. Personally, I didn't know IBM had a media relations office in Boca Raton. That must have been a cool job.
[2005-07-11] 39 New Google DatacentersDarrin Ward at SEO Town posts a list of 39 new Google search pages, known in the SEO community as "datacenters".
[2005-07-11] Great Site Ranking in Google: The Secret's OutHow many years did you register your domain name for? If it was only one then Google could hold that against you.
[2005-07-11] A Sensible Way to Use PRThe most sensible way for business, non-profit or association managers to use public relations is to strive to alter individual perception among their target publics, which leads to changed behaviors, thus helping achieve their managerial objectives.
[2005-07-11] How to Manage SEO When it comes time to start an SEO program, companies should be sure to consider the types of training and knowledge it takes SEO specialists to perform SEO services for their web site, whether it is done through outsourcing or completed in-house.
[2005-07-11] The Hidden (and Powerful) Benefits of Frequenting ForumsWhile most people understand the benefits of forums from a "gathering information" perspective, many don't think about the hidden benefits of forums. The most common reason for visiting is to ask questions or get advice. That's a good enough reason to go, but there are other - more beneficial - reasons to become a forum frequenter.
[2005-07-08] Blog Ping Services: Free And PaidPinging your latest blog entry is something every blogger should do immediately after posting. You say you don't know what pinging is all about, and didn't know who to ask? Well, you've arrived at the right place. Let's talk blog pinging.
[2005-07-08] When Blogging Means More than MoneyI emailed Cary Miller this morning to ask how hi Cancer NewsWatch blog is going (you might remember I mentioned it a while ago - Cary's wife Lori is battling cancer and he started the blog (I think after a conversation we had) to do something positive in the midst of a pretty terrible situation.
[2005-07-08] Bots, Aggregation and Content CreationThere is a helpful post of Richard MacManus over at Read/Write Web that takes a balanced look at the topic of Bots and Content Creation / Aggregation.
[2005-07-07] Quality vs Quantity of Posting?I was chatting to a soon-to-be-blogger this morning about ProBlogging and he asked me how long he'd have to blog before he could earn a reasonable amount from it.
[2005-07-07] Marvel Madness Mulls Fantastic FourThe Fantastic Four (FF) hits theatres this weekend and Marvel's hoping for another blockbuster akin to the X-Men and Spiderman franchises. Marvel's had other properties in recent years, namely, Elektra, Daredevil, Punisher and the Hulk but those haven't faired nearly as well as the X-Men and Spiderman flicks and their sequels have done.
[2005-07-06] EDS Keeps Blogging Guidance SimpleAs more companies start blogging - and the list is gaining ground - more are also making publicly available their guidelines on blogging, primarily focused on what the ground rules they have put in place are for employees who blog publicly so everyone knows the boundaries.
[2005-07-06] Podcasting: Some advice from Jim LoganPodcasting advice? Well, if we need the information, we need to go to the experts. Right? Podcasting is definitely worth knowing about if you are a serious blogger and business person.
[2005-07-06] Need Traffic For Your Site? Try Comet BustingNASA set a new record not with the slamming a coffee table into a comet but with 80 million people trying to get pictures of it. 8 p.m. EDT on Sunday evening began a 24-hour period in which the NASA site got pounded with 80 million viewers. The "rubberneckers" spent Monday morning watching the Deep Impact try to slam dance with the comet.
[2005-07-06] Becoming a Multi-Dimensional BloggerRobert's latest Corporate Blog Tip (#10) is simple but well worth taking note of (quote forthcoming)... He goes on to suggest a few ways to add another dimension to your blogging including podcasting, video blogs, hosting dinners, attending industry events etc.
[2005-07-05] Blog Censorship And The Impact On Doing Business In ChinaThe many conversations in recent weeks about blog censorship in China won't lead to any meaningful conclusions, I reckon.
[2005-07-05] Magnetic Marketing: Getting Clients to Come to You!Are you tired of confusing marketing advice and promotional strategies that never live up to your expectations? Whether you are just starting out or a grizzled veteran, the balancing act of doing your work and finding the time to marketing your
services can be a daunting chore!
[2005-07-05] Posting Frequency ObservationsOne of the things that going away and not checking your RSS feeds for a month can do for you is help identify who is blogging how much. I generally clear my bloglines account every day. As a result I don't notice from day to day which of my 350 or so feeds are updating frequently.
[2005-07-05] What Caught My Eye in RSSAs I slowly make my way through the 10,000+ unread RSS feeds that have accumulated in my Bloglines account over the past month a number os posts have caught my attention which I thought I'd highlight here. Some of them have been mentioned by my guest bloggers but there's no harm in doubling up...
[2005-07-05] Apple iTunes Sets Sights On 500 Million SongsThe maker of the iconic iPod media player wants to reward the buyer of song number 500,000,000 with some choice prizes.
[2005-07-05] Balancing Blogs' CredibilityIn yesterday's "For Immediate Release," I noted that Joseph Edward Duncan had maintained a blog. Duncan, in case you're not following the story, was found in a Coeur d'Alene, Idaho restaurant with a young girl who, along with her brother, had been missing for about six weeks following the disocvery of the bludgeoned bodies ofher mother, her mother's boyfriend, and an older brother.
[2005-07-05] Candidate Podcasts, Sort OfTim Kaine, Virginia's lieutenant governor and candidate for the state's top job, has his first "podcast" promoted heavily on his home page. Problem is, it isn't a podcast, just a downloadable audio file.
[2005-07-05] Micro Persuasion 2.0Now that this blog is over a year old, I feel it's in need of a bit of a design refresh. So, I am playing around with the different blog templates TypePad provides.
[2005-07-05] The RSS Orange CrushLast week I met with Scott Gatz from Yahoo. He heads up personalization at Yahoo. Scott said something interesting: millions of My Yahoo users are subscribing to RSS feeds, but they don't even realize it.
[2005-07-05] Surprise: GM Extends Discount ProgramThe world's largest automaker said they would extend their "Employee Discount Program For Everyone" plan for another month until August 1. Chrysler has already started their plan which started on July 1st and Ford also announced today the Ford "Family Plan" offering incentives and discounts.
[2005-07-01] Vespa Launches Vespaway Customer BlogRegular readers of my blog know that I am a big believer in empowering customer evangelists to act as a voice for your company.
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