[2006-09-19] Blog Equivalence of Page Rank
Over the years people have come to rely heavily on Google's Page Rank as an indicator for a site's authoritativeness. It's still a very prominent metric but people (esp. SEM Experts) are now beginning to understand that there's a whole lot more to it.

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[2006-09-07] The Long Tail of Linking
Back when the Internet and subsequently the blogosphere was in its infancy, there were two concepts that seemed to win the day: link exchanges and blogrolls. Each provided a way of gaining more traffic and visibility.

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