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7 Ways to Optimize Your LinkedIn Company Profile for B2B Conversions While LinkedIn only drives 14 percent of social media traffic compared to Facebook’s 54 percent, the professional social network has a higher conversion rate and is more effective for B2B conversions. Date: 2013-05-06 Brands can now Target Facebook Users on the Basis of their Activities Outside the Facebook! Advertisers can now target the users on the basis of their activities across the desktop, mobile channels, outside of Facebook, and even offline. Date: 2013-04-17 Updated FTC Guidelines: What They Mean for Marketers “If it’s on the internet, it must be true,” is a common jest. However, the U.S. Federal Trade Commission (FTC) doesn’t find deceptive online advertising a laughing matter. The FTC recently updated the .com disclosure document for 2013, originally released in 2000, to protect consumers against illusive and false online product and service promotions. The updates were in response to new forms of social media and the interpretation challenges it may present to the consumer. So, what do you need to know? Here are a few of the major changes. Date: 2013-03-25 How to get more Word Of Mouth publicity You are a business owner, a client and a customer. This gives you a superb opportunity to see what works, learn from it and apply it into your own business. Date: 2013-03-06 Android Update For Facebook Pages Manager Allows You To Promote Posts And More Facebook has just released an update to their Pages Manager for Android app that brings new features to make the app a lot more useful to page owners. Date: 2013-02-11 Self-promotion the Subtle Way When you run a business you have to self-promote in one way or another. All your marketing, networking and social media activity is aimed at boosting your profile. But how you go about that self-promotion will have a huge impact on how you are perceived by others. Date: 2013-01-28 5 Ways the New YouTube Layout is Great for Brands YouTube finally launched its new site interface to the public in December in an overhaul that should allow creators to better connect with their fans and build a stronger community with users. This update has had mixed feedback from users (which tends to be the case with any big change to a social media interface). However, the new design offers a much simpler user interface and it offers some really great features that will help brands gain attention and better engage with the YouTube community. Date: 2013-01-11
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