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6 "Must-Have" Elements To A "Digital PR" Workshop A couple weeks ago, a potential client and asked if I'd be interested in leading a training session for the corporate communications team around "digital PR" with a mix of presentations and hands-on sessions. Date: 2012-05-07 Are You Worthy of Social Media? The 2 Types of Talk Triggers The single most important element of your social media program is making your company worthy of discussion. Date: 2012-04-23 Free e-Book: Controlling PPC Costs with Negative Keywords The best way to filter out unwanted traffic, cut PPC costs and raise ROI is by using negative keywords. Date: 2012-04-19 We Are All Standing On Digital Quicksand The other day I noticed a highway billboard advertising a NASCAR race. The wall-sized photo was not of cars racing around a track or a cheering crowd. Date: 2012-03-26 How You Can Quickly Get 24 Facebook Likes – And Why Not To Bother! Back in December last year I wrote one of my first blog posts for SEOptimise entitled "How you can get over 79 Twitter followers in under 23 minutes – and why not to bother". Date: 2012-03-16 Twitter Enhanced Profile Pages The online world is constantly changing, aiming to provide the best user experience. In late 2011, Twitter started rolling out a new design layout with improved functionality to users. Date: 2012-02-27 5 Ways to Use Social Media and Your Online Presence to Drive People Offline No matter what your business sells, how it sells it or how and where people buy you it, people are going online to find it, pure and simple. Date: 2012-02-16 Google Offers More Options to Google+ Badges! Google+ badges were introduced to promote Google+ pages. Now Google is providing more options to integrate Google+ badge into your website. This provides the flexibility to configure the badge with the desired width to fit your website design and choose the one that works with site background. Date: 2012-01-30 3 Tips to Use QR Codes For Information, Not Destination QR codes ask a lot of prospective users. Possess a smart phone. Download a QR reader app (or other format like Microsoft TAG) Date: 2012-01-16 Dr. Pepper: Facebook Fan Page Example Yep...it's a new year, and everyone's made their resolutions... If you're like many business owners, you've probably committed... Date: 2012-01-04
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