How can you be successful on the Internet? We have all heard of how all of these online business have been going out of business, but what can we do to avoid this happening to us? Well, the answer is not that simple. It seems that most people go into a business without really looking into the long-term effects.

With so many web sites out there now how do you get recognized? There are all these so-called experts out there that will tell you if you pay them you to can be on the top listing of the search engines. Some of these people charge a lot for a service that seems to always not deliver. So what can you do?

Constant vigilance is the answer. You should always stay on top of your web site promotion, however difficult it can be, and I know it is difficult. It is very time-consuming to go through all the leaps you need to that will get your site seen, but it is also well worth it if you are making a profit from your site.

In today's PromoteNewz, Tony Slavin is not going to tell you what you should do to get your site noticed, but is going to show you what you shouldn't do.

As an added bonus just for you I have found an interesting site that has a product that all of us should have. Most of us have bought a car at one point in our lives, and I'm sure you have seen those little plates the dealers attach to the cars that have there business name in chrome. How would you like to have one of those plates of chrome with your web site URL? Now you can with your very own PromoPlate. Check it out today and let everyone see your URL where ever you go.

As always, if you have any articles or stories that you would like to share, send them to me and I will try to include them in an issue of PromoteNewz.

Sincerely
Patrick Stoddard,
PromoteNewz Editor

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Is it poor technology, is it weak marketing, maybe not having a great domain name or lack of funding? There are a large variety of factors that affect your success online and most of them allow you to adjust your site and business plan to deal with the problem. However there is one factor you have absolutely no control over!

At allaboutwebsites.com we are constantly surveying our clients and customers looking for insights into generating traffic and we have found the number one obstacle to be "human behavior". In other words it's extremely hard to change people's habits and no matter how much marketing you do and how much work you put into your site, you can't make people use it!

One of the best examples of this is the newspaper. I consider myself a netofile, yet every Sunday morning I look forward to going out of my house and picking up my newspaper from the driveway (I hate it in the winter, but still do it since I don't have a dog).

I also get to pay a $1.50 a week for this privilege. I do this knowing I can get the same newspaper online for FREE! Why would I do this? Habit.

Other examples of this are paying for cable services, using the yellow pages, postal code books, using the radio, buying CD's and many more, even though a lot of these services are available free online!

So if we find it so difficult to change human nature yet we want to reach out to these people, how do we do that? Well, the answer is for them to know you're there before they go online and they start the slow process of changing how they obtain their information. You need to be where they are looking. You need to be in the yellow pages, the local paper, window and vehicle signage, local sponsorship, charity support and more.

We presently use the following strategies to put our URLs in the consumers' minds before they go online: our client who operates a call hop service into Toronto puts his calltoronto.com in his yellow page ad, while the majority of his clients still use the phone they are subconsciously having the URL logged into their brain and when they are ready they will start to use the web site as opposed to the phone, because they have already been exposed to it.

Another of our clients, sickofrenting.com, simply places a one line ad in the classified section of the local paper under For Rent, while another torontonewhomebuilders.com goes under New Homes (cost $10.00 per week).

Our client, century21excel.com, supplies all of their Realtors with reflective window decals for their vehicles (cost $20.00 each), having 40 people driving all over the region will build name recognition before the consumer goes to the site.

Another example is a local portal, allaboutdurham.com, who gives out free sites to local charities (i.e. allaboutdurham.com/thestationgallery), now the local charities are marketing their portal.

One last example is that I have managed to work my way on to dot.com TV shows and of course they cost me nothing yet I get free exposure and free clips that I can add to web sites (i.e. fundlibrary.com).

Brand recognition is a long-term process and keeping that in mind some of your marketing energy should be spent on looking for inexpensive site recognition solutions so that even the person that says I will never go online will know your URL!!

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Tony Slavin
CEO
allaboutwebsites.com
905-767-0101
888-430-9819