Today in PromoteNewz Adam Kling is going to show us how we can use three simple steps to send our sales through the roof.

As always, if you have any articles or stories that you would like to share, send them to me and I will try to include them in an issue of PromoteNewz.

Sincerely
Patrick Stoddard,
PromoteNewz Editor

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SkyRocket Your Website Sales...Uncovered & Revealed In 3 Easy Steps!

Do you know how many visitors LEAVE your web site with questions completely and utterly ignored by you or your customer service staff?

I'm talking about the EXACT same visitors who then move on to your COMPETITOR'S site and TAKE ACTION! Remember, they could have spent their money on YOUR products or services, but it looks like you've blown it!

Don't you want to know WHY?

Why your prospects and potential customers are simply dropping by, leaving YOU profitless, with nothing but a bare IP address buried in the memory of your server logs?

Only a few days ago, a fellow marketer approached me with this very question... but I was embarrassed, I had little to reply to my friend then, but still I knew that there WAS an answer to this, an answer which would be worth thousands, possibly millions in lost sales and profits!

Listen up carefully, because what I'm about reveal right now is 3 steps which YOU can use to increase your sales and profits right NOW!

Your web site - DESIGN & STRUCTURE

When your visitors first get to your web site, does it load fast? Is it compatible with the main browsers such as Microsoft Internet Explorer and Netscape Navigator? I recently learnt that our site looks fine when viewed in IE, but it was displayed badly in Netscape.

So check to make sure that your site operates well in a broad range of web browsers and you are not 'closing your doors' to a large percentage of your target market who may not have similar Internet access software as what you are viewing your web site in.

The TEXT (or your 'Web COPY')

Okay, so you've got your site looking good in both browsers and now you have your customer looking at your web site.

Guess how long your customer has to decide till they usually click somewhere OFF your site? I think about 7 seconds. This is where your stats come in handy...

If people are coming to your site and are only staying for under a minute then you really have some problems with your text on your web site. I want you to think like the customer and have a very small attention span. This is usually the goal I stick to when writing the text.

Does it show what you and your company are about and what you sell within first glance? Is it easy to navigate without thinking too hard? You should want your site to just shout: "I sell this, this is why you should buy it!!" Then you can pull them into a more detailed sales pitch.

So take them from your front page to your product specific page or sales letter. Now if you are just selling one product, this can all be done on the first page and is usually done so.

The KEY to the ANSWER - INTERACTIVITY!

Great, you got past the hardest part. Now you have your potential customer ready to order... now what?

Ask this to yourselves? Have you ever gone to a web site and wanted to ask a question, but were too lazy to hunt down the email address and type out a detailed letter asking the question? You probably have been in this scenario and are now wondering how many of your potential customers also face the same situation.

I want to personally introduce you to the new world of REAL interactive web sites! This is just the beginning. There is a product (Which I currently use) called Human Click. In a nutshell it adds an icon to your site that your customers can click to chat with you live.

Visit their web site @ HumanClick.com for
more detailed information. There are also others such as http://www.LiveHelper.com which is newer and has some interesting features and also comes at a price, but there are some things that it does not have that I want.

This is just the beginning for interactive support for your web sites. I see a lot of products being developed for this market that will simply make your jaws drop in new sales because of the new functionality of your web site.

There you go -- that's 3 simple steps to increasing YOUR sales and profits by opening your doors to a LARGER percentage of your target market, pulling your customers in to your web site through the use of PERSUASIVE copy-writing and by providing live INTERACTIVE support to your visitors!

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Copyright © 2000 Adam Kling, CEO of MyBizHosting.com. Visit his site now to discover how to get INSTANT access to professional web site hosting along with LIVE interactive technical support with NO START-UP FEES! Accounts can be activated within 10 minutes and you'll be automatically set up as a reseller allowing you to sell his services and keep 100% of the profit!
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