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 10.31.00
The power of the Internet can be somewhat overwhelming when you
take a moment and consider that you are visible to a world wide
audience. So what does it take to reach this vast audience? I can
tell you one thing, using all those so-called shortcuts is not the
answer. If you are promoting your site, there is nothing more
effective that getting down in the trenches and putting all your
energies into the task.
I, myself put a lot of time and effort into promoting my web site and it seems to be paying off. Just like every-thing else though, you have to keep on it, especially when the subject matter is not in the mainstream. I am averaging about 75 to 100 page views a day and am always coming up with different ways to let the people who I feel will be interested know where they can find the information that I present. All of us that operate our own web sites have tried to use all the short-cuts, you know what I mean, the search engine submission software and of course all those FFA's. Do they really work? Well, in my opinion, I would say a resounding NO. My listings in the search engines only became apparent when I took the time to submit to each one individually and as far as FFA's go all I ever got from them is more Spam. That's why in today's PromoteNewz, David Morcom the founder of BIZPEP Online will tell us about his experiences with FFA's. Sincerely Patrick Stoddard, PromoteNewz Editor 
When I initially discovered (stumbled across) FFA links the concept
sounded great. Get 1,000's of links, and hits, free!
 This was just
what was needed to promote my BIZPEP Online site and conserve the
dwindling budget. The product (Online Models for business support)
is innovative and value-adding. With 1,000's of links soon the rest
of the world would agree.In hindsight, ignoring the statement "We recommend you use a free email service for responses from your FFA posting" was not a good idea.  From my perspective, if people were interested in BIZPEP Online
services, then they deserved my main email address. With that thought
in mind the BIZPEP spiel and email address were dispatched to 1000's
of welcoming links most of who forwarded them to 1,000's of other
welcoming links. At this stage I knew little about free
autoresponders. I was about to learn.The result was a barrage of responses! Unfortunately they were all trying to sell their product, which appeared to be 27,000 MLM systems. Or was it 1 MLM system being sold by 27,000 different people? Most responses were automated and I doubt if any real people actually saw the BIZPEP link or ad. My dream of providing a value-adding service to an eagerly awaiting world became a momentary nightmare. |
Upon review I realized I had learnt a couple of things and took actions to apply my newly acquired knowledge:
The author David Morcom is the founder of BIZPEP Online. BIZPEP applies Internet-based models to assist business decision-making and improve performance. If you would like to learn more about BIZPEP Online services, referral or business opportunities.
Get users to return Most of the other sections in this site deal with getting a user 
to visit your page for the first time, but this one has a different
subject; how to get the user to return to your site in the future?
The "Design & Content" section offers some basic tips on how to
achieve this - make a good design, don't stuff it with too much
advertising, and offer interesting content. Get Returns Publicize Your E-Zine  You have your own E-Zine, how do you get the word out? This article
on "How To Publicize Your E-Zine" gives you all the information you
need to let everyone know you are now up and running. There is also
a list of sites that will let you post your e-zine availability.
Ezine Resource Guide BIRDCAST This is a very easy Perl script to install and to help you promote your site. Features include: e-mail of current URL to an unlimited number of recipients, logging of pages referred, and a message area for the sender's comments. After sending the URL, the script returns the reader to the original page they were reading. All features are configured via the HTML form. Download your copy today. Birdcast.cgi |
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