What makes direct mail such an excellent medium for website
marketers?
First of all, you can control the quantity of your mailing and target the messages you send out to various market segments. In
direct mail, there's absolutely no reason to send out "blank" messages. The cost of crafting a personalized message to the reader
is marginal compared to its impact on your response rates.
Another great reason to use direct mail is its measurability. You can (to the penny) calculate the
cost of a direct mail campaign and determine (to the penny) how much revenue it generates. This
is your ROI ratio -- and, if you follow some of the proven rules of direct mail, it's very likely to be a
positive number. In fact, profit margins of 100% or more are not at all unheard of
by the pros who've been pioneering the direct mail industry for the past thirty years.
Click here for some big direct mail winners:
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Sending out random brochures is not targeted direct marketing. Many companies make the mistake of jumping into direct mail marketing
without doing their homework. The most critical parts of a successful campaign are developing your list,
creating the right offer, and developing the compelling
creativity that ensures the highest possible response rate. If you don't do it ALL just
right, you'll likely waste a lot of money and time.
Make sure you have the facts before you get started.
Get the facts:
http://www.jamagency.com/wmg
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If you want results that you can measure and improve upon over
time, direct mail is an excellent medium to monetize your web site and create long-term value in your business. Unfortunately, in
these wired times, many Internet marketers overlook or look down on this widely proven marketing channel.
