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Credit Card Companies Promoting On Mobile Check-Ins I checked into my office on Foursquare the other day and I got a message showing there was a special offer. I thought, that's odd, I didn't create a special offer. Date: 2011-12-19 Mall of America Uses QR Code Event To Drive Awareness, Sales On Black Friday Last Friday, I was one of the crazy people. I woke up early and trekked over to the Mall of America. Not to shop–but to work, and observe. Date: 2011-12-05 Are you paying too much for your credit card processing fees? If you don't already have a Bank of America business checking account, now's a great time to open one and sign up for Bank of America Merchant Services. Not only will you be able to improve cash flow with faster access to your cash, but you'll also receive all the benefits of working with the number one-rated electronic payments company in the industry Date: 2011-11-29 Promoting Yourself Through Your LinkedIn profile All social media sites have their place and LinkedIn's is right at the top of the professional networking tree. Date: 2011-11-21 Sell Me Something! Internet marketing types know that the only thing that matters is the sale – all that build up, spammy sounding long form sales copy, and gut wrenching emotional hot button pushing is about the sale and little else. Date: 2011-11-07 5 Steps to Small Business Public Relations Success Getting positive mentions of your business, products, people and events in the publications that your ideal clients consume is an essential part of what I call the lead generation trio (advertising and referrals being the other members.) Date: 2011-10-17 SITE-WIDE SALE: Save 20% on Everything! Every month, we imprint over a million promotional items for many uses: customer retention, tradeshow giveaways, employee appreciation, new customer generation, brand awareness, and new product launches. Date: 2011-10-13 7 Tips to Keep Your Facebook Fans from Disappearing A recent study by DDB shows that 40% of a brand's Facebook page fans "unlike" them soon after a promotional campaign ends. Date: 2011-10-03 Free Ebook: How to Use Facebook for Business Facebook is the most popular social network, and with over 750 million users, it can serve as an important marketing tool for any business. Learn how to start using Facebook to achieve your 2011 business goals! Date: 2011-09-29 Tips For 17 Location-Based Marketing Writing a book takes a lot of work, but with the work is done, it's satisfying to look back and read all the content that got created. Date: 2011-09-19 Easily & Effectively Run Your Own Affiliate Network - Free Demo Finally, there a simple solution to easily & effectively run your own affiliate network. EFFECTUS is a powerful, feature-rich affiliate tracking platform, built by Affiliate Marketers, for Affiliate Marketers. It's The next generation in performance based marketing tracking. Date: 2011-09-15 Give Your Homepage 7 Times More Exposure With Twitter Button Displaying Tweet buttons in your websites give them 7 times more social media mentions, is what concluded on a recent study by BrightEdge. Date: 2011-09-06 Local + Social – The Future of Promotion This session of Search Engine Strategies San Francisco 2011 Day 3 focused on two of the hottest categories local search and social in online marketing. Date: 2011-08-22 7 Ways to Get More Fans on Your Facebook Page Social media is useful for almost every type of business. Cafes, retail stores, and even professional services can build their online reputation and increase trust. Date: 2011-08-09 4 Lessons From The Recent LOFT Facebook Promotion Running a Facebook promotion. It's a tactic many brands have tried in the last year. Some more successful than others (great primer here, in case you're interested). Date: 2011-07-25 Tips For Using Google+ As A PR Strategy Oh No! Not another social network ! I can just hear the cries in the PR world: " We already have too many channels to manage, why should we have to start over on a new platform?" Date: 2011-07-11 Generating Facebook Engagement More and more businesses are arriving on Facebook everyday. They set up their page and sit back and wait for hoards of people to drop by and 'Like' them. Date: 2011-06-27 The Power of PR – Don't Under Estimate It As a business owner I'm guessing you spend a fair amount of your marketing budget on your online marketing (and off line). Date: 2011-06-13 Make Your Sales Sizzle this Summer Stand Out from Your Competition Choose from hundreds of professionally designed, customizable templates. Date: 2011-06-09 5 Ways To Maximize Your PR Networking Time People frequently ask me: How did you build your "network?" It's a pretty easy answer really: A LOT of hard work. Date: 2011-05-31 Sometimes You Can Take Brand Too Far I won't lie. I love Washington Post columnist Gene Weingarten. I look forward to his piece every week in Sunday's Post, and joyfully, this week's column spoke directly to me as a marketer. Date: 2011-05-16 How Would You Grow Your Business if You Couldn't Do Online Marketing? The other day I popped on Hootsuite to post a message. But the site was down due to "widespread Internet outages". Hellotxt was up and running so I was able to post my message, but it got me thinking…What would I do if I couldn't really do online marketing anymore? Date: 2011-04-25 Watch Your Sales Bloom this Spring Save Money with Email Marketing VerticalResponse offers pay-as-you-go or a flat monthly fee. No contracts. Date: 2011-04-21 Blogging is Still a Good Complement for Your Small Business Web Site How's this for an example of why it's safe to pre-order products at e-retail powerhouse Amazon.com? You saved $1.12 with Amazon.com's Pre-order Price Guarantee! Date: 2011-04-11 B2B Search Marketing Tips All great things must come to an end – It's my last day reporting live from SES NY. I've had a fantastic time, met a lot of interesting people, and learned many new SEM tips and tricks. Date: 2011-03-28 Red Bull: Facebook Fan Page Example in Detail Continuing the series of 26 Facebook Fan Page Examples in Detail, I have taken a closer look at Red Bull's Facebook Fan Page. Upon first impression, Red Bull carries over its active lifestyle and thrill seeker attitude to its Facebook Fan Page, where tabs and ongoing updates are all about the athletes they sponsor and the extreme sports they each play. Date: 2011-03-14 Six Ways To Quickly Improve Your Profile How do you think people feel about you and your business, when they discover you online? Date: 2011-02-28 It's Our Birthday - You're Invited to More Sales Save Money with Email Marketing VerticalResponse offers Pay-As-You-Go or a flat monthly fee. No contracts. Date: 2011-02-24 How To Use President's Day To Promote Your Business Now that the big retail season has come and gone, most retailers are looking forward to the next big moment where shopping becomes top of mind - and for many it will be this coming President's Day weekend. Date: 2011-02-18 Promoting Your Business Through The New Facebook Pages Facebook rolled out some changes to their Pages this week that should give businesses more control over their presence on Facebook. Here's a quick overview of what page administrators are likely to see. Date: 2011-02-14 Buy one, get one free - the 5-star Montabella Pen Buy one, get one free - the 5-star Montabella Pen Date: 2011-02-10 Learn the Science of Email Marketing - Free Webinar Email marketing is the standard by which all other online marketing is measured. Everyone has an email address, and many of us read our emails all the time and everywhere via our mobile devices. Date: 2011-02-03 How To Promote Your Business With Video You may have heard the saying that content is king – but if you had to get specific about the online environment, the saying might go video content is king. Date: 2011-01-31 How To Increase Your Consumer Engagement To start our new series "26 Facebook Fan Pages in Detail", I've taken a look at a brand with over 19 million fans on Facebook... Date: 2011-01-19 Is Branding The Most Important Element To Business Promotion? Marketers often come from two distinct backgrounds. Brand marketers are the ones whose work you see on TV. They are all about branding, brand image, brand awareness–use whatever word you want–and their success has made Coca-Cola and many other consumer products into household names. Date: 2011-01-03
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