Promoting A New Product On A Small Budget
By Rene Vishney
Expert Author
Article Date: 2003-05-22
Question: I am trying to sell a uniquely flavored dry cat food & have had no success at it. My URL is http://www.CajunCrawKitty.com
I have very little budget to advertise & I have only tried Google AdWords with a budget of $50/mo. Is there any thing you could think of that I could do with a budget of say $150/mo. or less?
Since you have a small budget I would try using some guerilla marketing strategies and tactics.
You have to first narrow your focus way down- you might want to try building alliances with pet food sellers (i.e. pets.com or equivalent-distribution is the key here). Have you talked with super market chains? Boutique pets stores? Have you tried to get the product displayed on national TV- perhaps Jay Leno might find it novel enough to mention it it on his show?
You have to drive the business to your distribution outlets and/or site and that means some form of advertising.
Regards,
Rene
About the Author:
Mr. Vishney has held several senior level positions as Partner in a Consulting firm, CEO, VP Sales and Marketing, Consultant, and CIO. As the founder, chairman, and CEO of the globally recognized software company, AWARD Software Inc., Mr. Vishney was instrumental in offering the leading edge BIOS software in the PC industry, which runs on over 300 million personal computers today. You can contact him at rvishney@vcgconsult.com, or find out more about him, his company, products and services at http://www.vishney.com.
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