By Shel Holtz
Expert Author
Article Date: 2005-04-18
This morning, perusing my RSS feeds, I found an item I wanted to blog about. The source was an site out of India called Webnewswire. (The item prompted my post on whether blogs might someday replace press releases.)
Read Shel's article concerning press releases being replaced by blogs.
As I tried to figure out who wrote the post-no attribution appears anywhere on the site-I decided to hop on over to Technorati where I entered an entire sentence from the post into the Technorati search engine.
I found the original post on a blog called "Media Orchard," written by Scott Baradell, "an accomplished corporate brand strategist and communicator who has been the senior corporate communications executive for two Fortune 1000 companies."
I was happy to find Scott's blog; I'm adding it to my RSS feeds. But you have to wonder if Scott knows his content is being repurposed on this site out of India with no attribution or link back to him.
Of course, Webnewswire surrounds Baradell's content with ads, so they're making money off of Baradell's intellectual property without even crediting him. I don't know about Scott, but I'd be pissed.
There will inevitably be more of this brand of theft to come.
About the Author: Shel Holtz is principal of Holtz Communication + Technology which focuses on helping organizations apply online communication capabilities to their strategic organizational communications.
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