By Kevin Dugan
Expert Author
Article Date: 2005-05-31
We have two examples of how technology is being used to slow down fast food in the hopes it will bring more people into these restaurants and keep them there a bit longer. In both cases, music plays a large role in making these environments more appealing.
McDonald's is offering tunes for download and Kentucky Fried Chicken has a free digital jukebox that offers music based on location-R&B in urban locations and Top 40 in suburban stores. Disclaimer: Kentucky Fried Chicken is a client of my employer.
Starbucks is playing out a similar strategy. And, similar to my Starbucks post, I will wonder aloud if Ronald McDonald or Colonel Sanders will be sporting white ear buds anytime soon.
Side note: Chris Pirillo sees a much more interesting connection between fast food and high technology.
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By Kevin Dugan