Using Blogs To Rank High On Google
By Steve Rubel
Expert Author
Article Date: 2005-12-13
In an interview with Performancing, Googler Matt Cutts explains how your blogs can rank high on Google.
He says ...
* Don't bother with year/month/day in blog urls
* Use the first few words from the title of the post in the url
* Don't try to rank for a huge phrase at first--pick a smaller niche and get to be known as an expert there
* Controversial posts are sure to build links, but too many controversial posts may undermine your credibility
About the Author:
Steve Rubel is a PR strategist with nearly 16 years of public relations, marketing, journalism and communications experience. He currently serves as a Senior Vice President with Edelman, the largest independent global PR firm.
He authors the Micro Persuasion weblog, which tracks how blogs and participatory journalism are changing the public relations practice.