1. Has the print, online or broadcast reporter you are pitching ever covered this topic?


2. Would this pitch or release elicit a response from people who read it?


3. Is this pitch or release bullshit?


4. Would anyone pass along a story on this topic to a friend or colleague?


5. Have you Googled the reporters and bloggers on your list so you know if they've covered your competitor?


6. Have you read your competitors' press releases?


7. Have you checked to see if any blogs specifically cover this topic?


8. Can you make the copy shorter?

Visit BL's post for the correct answers.

(Via John Cass)

I'd add the following four questions:

1. Have you actually visited the website/blog of the person you're pitching to?


2. Have you discovered how the person you're pitching to prefers to be communicated with?


3. Have you read/watched/listened to any of the content published by the person you're pitching to in order to get a good sense of what they typically talk about?


4. Are you absolutely sure that your pitch or press release will very likely be seen by your pitchee as relevant to them, as well as timely and interesting?