06.07.01 Hi PromoteNewz Readers,

Successful businesses have been using surveys for years. A survey can tell you how effective your marketing campaign has been, what you need to change about your product line, or who your most loyal customers are. Research most often takes the form of telephone surveys, and, while surveys conducted on the telephone can reach a large segment of the population, they are slower and more costly than newer methods. Using the power of the Web is a much better idea. Developing a Web survey with software from today's sponsor, Perseus Development, can help you conduct valuable market research, gather and manage leads, and increase the traffic on your site, and it takes a fraction of the time and money of traditional methods.

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Traditional surveys have been conducted through telephone and snail mail. Unfortunately, both methods take large amounts of time and money to get good results. You have to hire teams of people to make phone calls or stuff envelopes, and then there's the cost of postage and extra phone lines! Most of the people you call won't even respond. It's a good thing there's a better way to do it. Web surveys make research a snap.

You're stuck with telephone and snail mail in situations where you want to survey people who don't have Internet access, but Web surveys are cheaper and more effective in all other situations. They have a low cost per response, high response rates, and reduced time required to complete the project. The web allows small businesses, students, and local organizations to conduct surveys that wouldn't be possible with more expensive and time consuming methods. If you want to do some research on your Web site or through e-mail, there's a SurveySolutions product for you. SurveySolutions help you collect, analyze data, and create full reports. They even make it easy to integrate your research from personal, paper-based, telephone, mail, and fax methods.

Learn how to research in the Internet Age: Perseus

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Surveys aren't just for complex analysis of your target demographic. They can also be used to attract more visitors to your site. People will be much more likely to return If you get them involved. You can use Perseus ExpressPoll to instantly create a Web poll for your site. Simply enter the question and possible choices, and copy & paste the supplied HTML code onto your site. You'll have a working survey in only minutes!

Create your free poll today: Perseus

You don't have to be a professional researcher or computer expert to implement a SurveySolutions survey. First off, designing your surveys is done in a familiar word processing environment. The software includes a complete library of questions and predetermined scales that you can add to your survey. It also has professionally designed survey templates that are ready to use. The AutoDesign wizard will guide you through the whole process.

After you've designed the survey, SurveySolutions automatically converts your questionnaire into an HTML file for the Web and a text file for e-mail. Once the results are in, the software performs statistical analysis and creates reports.

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All of that data you collect is meaningless until you figure out exactly what it means. What kind of data analysis can you expect with SurveySolutions? You'll get summary statistics (averages, standard deviations, minimum, maximum, counts, sum). SurveySolutions Professional adds supports for cross tabulations using frequency distribution (i.e., how often each choice was selected). The results database can be filtered based on any question, including or excluding specific answers.

You won't have to go through any complicated steps to get the stats you want, because the AutoPresent Wizard will create a complete presentation of the results using charts and text slides. The software features fifteen chart types, including bar, column, pie, Pareto, area, lines, surface, marks, scatter, doughnut, cubes, fit to curve, (open) hi-low-close, polar and text. 2-D and customizable 3-D options are supported. You can completely customize the visual aspects of your report, including scales, legends, titles, colors, patterns etc. Once the report is finished, you can easily convert it into an HTML file for posting on the Web.

Make complex statistical analysis easy: Perseus